Senior Business Development Director
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Posted about 19 hours ago
West Cary Group's Senior Business Development Director is an in-office role, located at 5 West Cary Street, Richmond, Virginia 23220.
Position Summary
The Senior Business Development Director serves as a strategic growth leader responsible for shaping and executing the agency’s long-term business development vision. This role drives proactive market expansion by identifying future opportunity areas, forging high-value partnerships, and developing go-to-market strategies that position West Cary Group as a leading strategic partner in the marketing and innovation ecosystem. Acting as a key advisor to the executive team, the Senior Business Development Director synthesizes industry intelligence, emerging market trends, and competitive insights to define growth pathways, influence agency positioning, and architect the strategies that win high-impact, transformative client engagements. This role is accountable for building sustainable revenue pipelines, expanding market presence, and ensuring that agency capabilities are aligned to evolving client and industry needs.
Position Responsibilities
Strategic Market & Growth Leadership:
Develop and lead the agency’s long-range business development strategy. Identify emerging markets, growth verticals, and revenue channels. Conduct market and competitive analyses. Create data-driven go-to-market strategies. Strategic Partnerships & Channel Development:
Identify and manage strategic partnerships. Develop frameworks for evaluating partnership ROI. Represent the agency in strategic engagements. Enterprise-Level Opportunity Leadership:
Lead strategy and positioning for major pitches and RFPs. Shape the agency’s growth narrative. Translate market insights into differentiated solutions. Internal Strategic Influence & Capability Alignment:
Lead RFP development process, working with senior leadership and functional heads, ensuring alignment with agency vision, mission and strategic goals Collaborate with leadership to develop new services. Ensure strategic insights and competitive intelligence inform decisions. Oversee scalable pricing strategies and deal frameworks. Lead enhancements to pitch and proposal processes. Oversee/manage initiatives related to business development and communication strategies Other duties as assigned