Get the chrome extension Vice President, Marketing - Encourage
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Role Overview
Are you passionate about helping students find their path to college and career success? Encoura is looking for a VP of Marketing to lead growth for our Encourage high school student and educator programs, including nationwide adoption and engagement of the Encourage student app and educator platform. Encourage is the nation’s largest free college and career planning and exploration program for students in grades 8–12. Reporting to the Chief Marketing Officer, this role will own B2B and B2B2C marketing strategy and execution, driving student and educator acquisition, engagement, lifecycle marketing, partnerships, and integrated campaigns in close collaboration with Product, Engineering, Creative, Research, and Digital teams.
This is a hands-on leadership role for a strategic, data-driven marketer who can see the big picture while also driving execution. The VP will optimize marketing systems and channels, identify new opportunities for growth, and build and develop a high-performing team to expand Encourage’s reach and impact. We’re looking for a trusted thought leader and people leader who is passionate about education, energized by Encoura’s mission, comfortable navigating ambiguity, and ready to bring creativity, resourcefulness, and a student-centered mindset to the work.
A Day in the Life
- You will own all levers and aspects of student and high school educator marketing, including national education partnerships, digital and social campaigns, direct mail campaigns & operations, lifecycle marketing, media placements, events, website evolution, paid acquisition, SEO/SEM/ASO/AEO/GEO, and other channels and activities that you help define
- Build and grow a great team: Develop our existing team members, fill in any gaps where we need them to execute against our strategy, and build a culture of excellence; define roles and responsibilities for each position; manage professional development for all direct reports by setting clear goals, objectives, and career paths
- Drive all B2B2C marketing initiatives: achieve student, family and educator growth objectives, new customer acquisition, and engagement activities
- Own strategy execution: lead acquisition marketing efforts to build, grow and optimize all channels, including paid social, paid search, display, affiliate, direct mail, in-classroom, digital signage, and more
- Manage systems optimization through Salesforce CRM and MarketingCloud
- Co-Lead Encourage brand strategy: in partnership with CMO and Creative team, build on, develop and execute on the overall brand strategy across paid and unpaid channels (including social media, PR and partnerships). Identify key brand pillars across our products and mission and develop innovative strategies to build on and reinforce them.
- Work with our Create and Digital teams to execute a winning marketing strategy: product/growth marketing, positioning, messaging, demand generation, channel, content, sales enablement, partner marketing, social media, PR, AR and marketing operations
- Integrate deeply across the company: Marketing should be connected into everything we do! We want you to help ensure our teams across the company in content, product, design, engineering, support, sales, finance, operations and HR, are working with marketing to tell our story and put our programs in the hands (literally) of students.
Role Progression
- Within 1 month, you’ll: Learn all aspects of Encourage including products, teams, internal and external collaborations, company goals, and the importance of the connection to our higher ed products and services.
- Within 3 months, you’ll: Be actively participating in planning and strategy for marketing and expanding the Encourage program to students, families, and educators, as well as attending event(s) to promote the program and network with educators, including national partnerships
- Within 6 months, you’ll: Take the lead in making strategic decisions and driving new ideas around product/growth marketing, positioning, messaging, demand generation, channel, content, sales enablement, partner marketing, social media, PR, AR, and marketing operations.
About You
- 15+ years of experience or equivalent demonstrated impact, with strong leadership, product marketing, business development and operational skills; a track record of successfully launching and growing B2B2C offerings in K12
- Bachelor’s degree in Marketing, Business, Communications or a related field (MBA a plus) or equivalent demonstrated impact
- Expert level knowledge of paid media channels, including: social, search, affiliate, display, ASO, podcasts, webinars, etc.
- Experience in mobile app user acquisition, and using the above channels to attract and convert students in our large ecosystem to Encourage users
- An understanding of marketing automation and site management (web analytics, a/b/n testing, tag management, content management)
- Experience with Salesforce CRM & Marketing Cloud
- Passionate about education and helping students find their ideal path to success
- Creative and analytical, with exceptional problem-solving skills
- Strong leadership and communication skills
- An entrepreneurial mindset
- Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process
- CLEAR™ Candidate FAQ
The annual base salary range for this exempt position is $170,000 - $190,000 andreflects the midpoint through maximum of the established range for this role. Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary. Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.
About Us
Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.
Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage® — the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.
It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.
Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.
Applicants from California, please review the CA HR Privacy Notice.
To review our privacy policy, please click this link:
Originally posted on Himalayas
Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)
Rhodes Wolfe
Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)
Location: Remote - Must Reside in U.S.
Salary: $230,000 + Up to 20% Bonus + Benefits
Benefits: Medical, Dental, Vision, FSA, 401k with 4% match, PTO, Paid Holidays, + More!
Job Type: Full-Time
Schedule: M-F, 8a-5p within your Time Zone
Start Date: ASAP
Travel: Occasional Travel for Company, Customer/Vendor Meetings or Conferences
Sponsorship: Not Available
Vice President of Marketing (B2C Subscription + B2B Enterprise exp req) Description
Our client in the online learning industry is looking for a Vice President of Marketing to lead their marketing team through a period of meaningful growth and transformation. In this role, you will sustain and evolve a strong B2C consumer subscription business, build out the enterprise and institutional marketing motion for an emerging B2B platform, drive AI adoption and MarTech modernization, and partner with other executive leaders to deliver measurable business results. The ideal candidate is a performance-oriented senior marketing leader with genuine depth in both B2C subscription economics and B2B demand generation. If you are energized by transformation, comfortable with change, and ready to help shape the company’s next phase of growth, this may be the perfect role for you.
Vice President of Marketing (B2C Subscription + B2B Enterprise exp req) Responsibilities
- Build a unified enterprise marketing motion sharing channels, budgets, and resources
• Define enterprise/institutional demand gen strategy, campaign frameworks, & channel approach
• Lead subscription growth through disciplined multi-channel optimization and expansion
• Partner with Sales and Operations on pipeline processes, infrastructure, and measurement
• Advance the MarTech stack, data architecture, and AI-driven automation capabilities
• Bring a strong marketing viewpoint to shared technology decisions and governance
• Spearhead AI integration across marketing systems and workflows; show progress in year one
• Partner with brand leadership on channel alignment, audience transition, and brand readiness
• Coordinate digital presence continuity and marketing touchpoints through the rebrand
• Lead content strategy: campaign messaging, thought leadership, and sales enablement
• Own the marketing budget; allocate strategically to maximize growth and performance
• Build shared accountability models with internal teams
• Lead, coach, and develop a talented, driven marketing team
• Create an environment where high performers grow and thrive as the company evolves
Vice President of Marketing (B2C Subscription + B2B Enterprise exp req) Qualifications
- 12+ years progressive marketing experience required
• 10+ years experience in a leadership capacity required
• Experience building enterprise/institutional marketing elements required
• Experience managing a $5M marketing budget required
• Experience incorporating AI into the marketing process required
• Experience leading teams through organizational transformation processes required
Originally posted on Himalayas
Vice President of Marketing
Furnished Quarters
Furnished Quarters | Remote | Full-Time
Furnished Quarters is seeking a visionary, creative, and results-driven Vice President of Marketing to lead our brand strategy, strengthen our market position, and support continued business growth.
We are particularly interested in marketing leaders with experience in corporate housing, furnished apartments, extended-stay accommodations, corporate relocation, business travel, hospitality, or closely related industries. An understanding of corporate clients, B2B marketing, and the furnished housing marketplace will be a significant advantage.
Reporting jointly to the Chief Executive Officer and the Executive Vice President of Sales, this executive leadership role will shape the company's marketing direction, elevate our brand and creative strategy, and collaborate closely with Sales and Technology to develop initiatives that differentiate Furnished Quarters, attract corporate clients, and expand our market presence.
The ideal candidate is a strategic thinker, creative leader, and collaborative business partner who knows how to inspire a team, guide execution, and translate marketing strategy into measurable business results.
What You'll Do
- Shape Brand Strategy & Creative Direction: Lead the evolution of our brand positioning, messaging, visual identity, and creative strategy to strengthen market recognition and differentiation.
- Drive Marketing Strategy: Develop innovative, integrated marketing strategies that support client acquisition, retention, business growth, and expansion across key markets.
- Partner with Sales to Accelerate Growth: Collaborate closely with Sales leadership to develop strategic campaigns, compelling presentations, proposals, RFP responses, and client-facing materials that support new business opportunities.
- Strengthen B2B & Enterprise Marketing: Guide targeted and account-based marketing initiatives that engage corporate decision-makers, enterprise accounts, and prospective clients.
- Lead Digital Marketing & Innovation: Provide strategic oversight of digital marketing, SEO, paid media, marketing automation, analytics, and emerging AI technologies to improve visibility, engagement, and performance.
- Elevate Brand Communications: Oversee website strategy, content development, public relations, creative campaigns, and industry events to ensure consistent, compelling brand experiences.
- Inspire & Develop the Marketing Team: Lead, mentor, and empower marketing professionals while fostering creativity, collaboration, accountability, and professional growth.
- Manage Strategic Partnerships & Performance: Direct external agencies, oversee marketing budgets, establish meaningful KPIs, and evaluate marketing investments against business objectives.
What We're Looking For
- Relevant Industry Experience: Marketing experience in corporate housing, furnished apartments, extended-stay accommodations, hospitality, corporate travel, relocation services, or a related industry is strongly preferred.
- Proven Marketing Leadership: 10+ years of progressive marketing experience, including at least 5 years leading and developing marketing teams.
- Brand Strategy & Creative Vision: Demonstrated success developing brand positioning, creative strategies, compelling messaging, and integrated marketing initiatives that differentiate a business in competitive markets.
- B2B Marketing & Sales Enablement: Strong experience partnering with Sales to develop marketing strategies, presentations, proposals, and campaigns that support corporate client acquisition and revenue growth.
- Strategic Digital Marketing Expertise: Strong understanding of digital marketing, marketing automation, CRM platforms, analytics, and performance measurement, with the ability to guide internal teams and external agencies.
- Marketing Analytics & Business Acumen: Experience evaluating marketing performance, managing budgets, measuring ROI, and using CRM reporting, preferably Salesforce, to connect marketing initiatives to sales pipeline and revenue.
- Innovation & Technology: Understanding of emerging marketing technologies, including AI, and the ability to identify opportunities to improve marketing effectiveness and business outcomes.
- Executive Communication & Collaboration: Exceptional communication, presentation, and relationship-building skills, with the ability to influence executive leadership and collaborate effectively across departments.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
Why Furnished Quarters?
At Furnished Quarters, we believe a strong brand is built through exceptional experiences, meaningful client relationships, and a clear understanding of what sets us apart.
As Vice President of Marketing, you'll have the opportunity to shape our brand's future, bring fresh creative perspectives to our marketing strategy, and work directly with executive leadership to strengthen our competitive position.
You'll lead an established marketing team, collaborate closely with Sales and Technology, and help drive the next chapter of Furnished Quarters' growth.
We're looking for someone who sees the bigger picture, challenges conventional thinking, inspires others, and understands how great marketing contributes to business success.
Work Arrangement
This is a primarily remote, full-time position requiring availability during Monday-Friday business hours aligned with Eastern Time. Periodic travel to our New York City headquarters, company conferences, trade shows, industry events, and property locations is required based on business needs.
Ready to Make an Impact?
If you're a creative, strategic marketing executive who knows how to build brands, develop high-performing teams, and partner with Sales to drive business growth, we'd like to hear from you.
Candidates with corporate housing or related industry experience are especially encouraged to apply.
Join Furnished Quarters and help shape the future of our brand.
Equal Employment Opportunity
Furnished Quarters is proud to be an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment where all team members can thrive and be their authentic selves.
Originally posted on Himalayas