Senior Vice President of Marketing

M3 USA

United States

Full Time

Posted 6 days ago

The Senior Vice President of Marketing will lead and evolve M3 MR Group’s global marketing strategy to accelerate revenue growth, strengthen the Group’s position as a trusted healthcare market research and insights partner, and support continued expansion across regions, panels, solutions, and operating brands.

This role owns M3 MR Group’s brand, demand generation, product/solutions marketing, communications, and sales enablement globally, setting standards, toolkits, and performance management across regions and business units. The postholder will ensure the Group’s differentiated strengths—proprietary healthcare panels, quality, compliance, speed, and insight delivery—are clearly articulated and monetized across all client segments and markets.

The role is a senior leadership position, requiring strategic vision, commercial rigour, and hands‑on execution, working closely with Sales, Operations, Client Services, and the wider M3 Group.

Key responsibilities include:

Global Marketing Strategy & Leadership

Define and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long‑term positioning
Act as senior marketing leader and partner to the CEO and Executive Leadership Team
Establish clear marketing priorities, operating plans, and global KPIs
Ensure consistency of message, brand, and execution across regions (US, Europe, APAC)
Own marketing ROI, budget efficiency, and performance optimization

Revenue Growth & Demand Generation

Drive measurable pipeline growth through integrated B2B demand generation and account‑based marketing (ABM)
Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectiveness
Support strategic account growth, new client acquisition, and cross‑sell of M3 MR Group capabilities across operating brands and solutions

Brand, Positioning & Thought Leadership

Own global brand positioning for M3 MR Group within healthcare market research and insights
Define and manage the group brand architecture—clearly differentiating M3 MR Group’s brands and propositions, with distinct positioning, messaging, and use‑cases while maintaining a consistent group‑level narrative
Clearly communicate M3’s differentiation: proprietary physician panels, data quality, compliance, speed, and global scale
Lead thought leadership initiatives across healthcare research, insights, and methodology
Oversee PR, conferences, sponsorships (e.g. ephmra, BHBIA, Intellus), content, and external communications

Product & Solutions Marketing

Translate M3’s diverse research capabilities into compelling, client‑focused value propositions
Own go‑to‑market strategies for new solutions, methodologies, and market expansions
Develop high‑impact sales enablement materials across proposals, decks, case studies, and credentials
Support pricing, packaging, and competitive positioning in collaboration with Commercial leadership

Communications

Own an integrated communication plan across all group brands and products, and make sure that all communications remain on brand and on message
Ensure an appropriate cadence of high quality communications across all channels, brands and products
Maximize the leverage of thought leadership, events and product developments throughout communications

Digital & Marketing Infrastructure

Lead global digital marketing strategy (web, SEO/SEM, email, paid media, marketing automation)
Ensure tight integration between marketing systems, CRM, and sales processes
Use data and insights to continually improve campaign performance and client engagement

Team Leadership & Capability Building

Build, lead, and mentor a high‑performing global marketing team
Define clear roles, success metrics, and development pathways
Establish scalable marketing processes and best practices across M3 MR Group
Manage agencies and partners efficiently and commercially

Cross‑Functional & Group Collaboration

Work closely with Sales, Operations, Client Services, Product, and Finance
Align with broader M3 Group branding and governance where required, while ensuring clarity and consistency across M3 MR Group operating brands and propositions
Represent Marketing in executive, leadership, and board‑level discussions

Key Outcomes

Revenue pipeline contribution and growth
Lead quality, conversion, and sales adoption
Brand awareness and perception within healthcare research markets
Marketing ROI and operational efficiency
Strength and scalability of the global marketing function

Minimum:

Senior marketing leadership experience in a global B2B, data, research, healthcare, or professional services environment
Proven track record of revenue‑driven marketing and demand generation
Strong experience with complex, multi‑solution offerings and enterprise clients
Experience leading international teams and working at executive level

Preferred:

Healthcare market research or life sciences industry experience
Experience marketing proprietary platforms, panels, or data‑driven services
Experience operating within regulated, compliance‑driven environments (e.g. ISO, GDPR)
Commercial, analytical, and outcome‑focused
Credible and confident at C‑suite and client level
Collaborative and pragmatic, with the ability to influence across functions
Comfortable operating in a fast‑growing, evolving global organization

Benefits:

A career opportunity with M3USA offers competitive wages, and benefits such as:

Health and Dental
Life, Accident and Disability Insurance
Prescription Plan
Flexible Spending Account
401k Plan and Match
Paid Holidays and Vacation
Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we’ve seen remarkable growth, fueled by our mission to utilize the internet for a healthier world and more efficient healthcare systems.

Our success is anchored in our trusted digital platforms that engage physician communities globally, facilitating impactful medical education, precise job placement, and insightful market research. M3 USA prides itself on a dynamic and innovative work environment where every team member contributes to global health advancements.

Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare. We provide a unique opportunity for you to be at the cutting edge of healthcare innovation, shaping the future in a meaningful career. Embrace the chance to drive change with M3 USA.

Due to our continued growth, we are hiring for a Senior Vice President of Market Research at M3 MR, an M3 company.

About the Business Unit:

M3 MR, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

M3 MR maintains ISO 26362 and ISO 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors.

Originally posted on Himalayas

Vice President of Marketing

eRepublic

United States

Full Time

Posted 9 days ago

About e.Republic

e.Republic is a leading organization focused on empowering state and local government and education through data, media, and events. We are committed to providing insightful guidance, promoting innovation, and forging connections that drive the adoption of technology solutions in government.

We are a Certified Amazing Workplace as well!

Department: Marketing
Manager: Chief Content Officer
Direct Reports: Yes
Full time/Part time: Full-time
Status: Exempt
Location: U.S.-based, Remote

Compensation: $8,333.33 - $$8,750.00/pay period

Summary of Overall Job

The Vice President of Marketing leads e.Republic’s enterprise marketing, brand and communications, Design, and customer-facing Marketing as a Service functions. Reporting to the CCO, the VP is responsible for strengthening e.Republic’s position in the state, local government and education (SLED) market; driving measurable growth and engagement across private- and public-sector audiences; ensuring a distinctive and consistent brand and creative experience; and building a high-performing customer marketing services business.

The VP oversees company and product positioning, demand generation, public-sector marketing, product marketing, digital marketing, corporate communications, Design, marketing operations, and Content Studio. The VP also leads the continued transformation of these functions through AI, data, technology, and modern operating practices to improve quality, speed, personalization, productivity, and measurable business impact.

Essential Duties & Responsibilities

Enterprise Marketing & Growth

Develop and lead e.Republic’s integrated marketing strategy in support of company priorities, product growth plans, and revenue objectives.
Own Marketing’s contribution to private-sector pipeline and revenue through integrated demand generation, account-based marketing, digital marketing, content, events, paid media, partnerships, and customer marketing.
Build and lead public-sector marketing programs that increase subscriptions, event attendance, council and program participation, survey response, community engagement, and adoption of e.Republic offerings.
Lead product marketing, including segmentation, value propositions, positioning, messaging, go-to-market strategy, product launches, and market education.
Develop customer and audience journeys across e.Republic’s portfolio that improve engagement, conversion, cross-sell, retention, and participation.
Partner closely with Sales, Product, Events, Media, and other business leaders to create an integrated company growth system.

Brand, Communications & Design

Own e.Republic’s brand strategy, company and product positioning, messaging architecture, and brand governance.
Lead corporate communications, public relations, reputation management, thought leadership, and major company announcements.
Lead the Design organization and establish a cohesive creative vision and brand expression across corporate, product, digital, event, sales, and customer experiences.
Establish creative standards, priorities, workflows, and processes that balance strategic impact, quality, speed, and business needs.
Ensure the company’s brand, messaging, and creative work reinforce e.Republic’s reputation for trust, usefulness, innovation, and service to the SLED community.

Content Studio / Marketing as a Service

Provide executive leadership for Content Studio, e.Republic’s customer-funded Marketing as a Service business.
Set the strategy, positioning, service portfolio, and operating model for customer marketing services in partnership with Sales and other business leaders.
Ensure customer programs deliver differentiated, high-quality marketing solutions and measurable value while meeting commitments for quality, timing, and financial performance.
Identify opportunities to expand services, strengthen customer relationships, improve scalability and efficiency, and grow the business.
Establish appropriate priorities and operating practices between e.Republic’s internal marketing needs and customer-funded marketing programs.
Develop the leadership, capabilities, processes, and technology required for Content Studio to operate as a high-performing professional services function.

Digital, AI, Operations & Performance

Lead digital marketing across paid acquisition, organic search, social, email, partnerships, SEO, AEO/GEO, and emerging AI-mediated discovery channels.
Lead AI transformation across Marketing, Design, and Content Studio, applying AI to research, segmentation, campaign development, content and creative adaptation, personalization, testing, analytics, and operations.
Establish practical standards and governance for responsible use of AI within the function.
Own marketing operations, campaign management, marketing technology, performance measurement, attribution, dashboards, and executive reporting.
Establish clear objectives, KPIs, decision rights, and accountability across the organization.
Develop and manage budgets and resources, continually aligning investment with the highest-value company and customer opportunities.
Build, develop, and retain high-performing teams and a culture of creativity, collaboration, audience- and customer-centricity, experimentation, analytical rigor, and measurable performance.

Skills & Qualifications

12+ years of progressive marketing leadership experience, including significant leadership within a complex B2B, media, information, technology, events, research, marketplace, and/or professional-services organization.
Demonstrated experience leading a broad marketing function encompassing brand, demand generation, digital, product marketing, communications, and marketing operations.
Proven track record driving pipeline, revenue contribution, customer engagement, and measurable business outcomes.
Experience leading or overseeing creative and Design capabilities across multiple products, channels, and experiences.
Experience leading a customer-facing marketing, agency, studio, professional-services, or similar fee-based business strongly preferred.
Strong knowledge of modern digital marketing, account-based marketing, marketing automation, paid media, search, SEO/AEO/GEO, analytics, and evolving AI-enabled marketing practices.
Demonstrated success applying AI and technology to workflows, organizational transformation, productivity, and business performance.
Strong experience in product positioning, go-to-market strategy, customer journeys, and marketing to multiple constituencies with different needs and value propositions.
Strong strategic, financial, analytical, organizational, and talent-development skills.
Exceptional collaboration and communication skills, including the ability to operate as a strategic partner to the CCO, executive leadership, Sales, Product, and other company leaders.
Experience with state and local government and education markets strongly preferred.
Bachelor’s degree or equivalent professional experience; advanced degree a plus.
Private Equity experience a plus.
Must reside in the United States and maintain a remote work environment with reliable Internet access.

This Job Description is subject to change.