Get the chrome extension Sr. Technical Product Marketing Manager
HeroDevs, Inc.
About the Role
We're looking for a Sr. Technical Product Marketing Manager to own go-to-market strategy for our security-focused developer products. This is a high-impact individual contributor role where you'll operate at the intersection of product, sales, marketing, and the developer community—turning deeply technical capabilities into clear, compelling narratives that drive adoption and revenue.
If you've spent years living and breathing security developer tools, open source ecosystems, DevSecOps workflows, or security-focused products, and you have the campaign results to back it up, we want to talk.
What You'll Do
Positioning, Messaging & Strategy
- Develop clear, differentiated positioning and messaging for HeroDevs products and services
- Translate complex technical capabilities into customer-centric value propositions
- Continuously refine messaging based on market feedback, competitive dynamics, and performance data
Go-To-Market Leadership
- Lead end-to-end GTM planning for product launches, feature releases; open source end-of-life events; CVE announcements, and theme-based campaigns
- Define target segments, ideal customer profiles (ICPs), and channel strategies
- Partner with demand generation to execute integrated, multi-channel campaigns
- Ensure messaging resonates with technical audiences including developers, security engineers, DevSecOps practitioners, and open source communities
Customer and Market Insights
- Build and refine customer personas and segmentation strategies
- Leverage Voice of Customer (VoC), sales feedback, and product usage data to inform strategy
- Conduct market and competitive analysis; develop battlecards and win/loss insights
- Translate insights into actionable recommendations for product and leadership teams
Sales Enablement
- Create high-impact sales materials (pitch decks, one-pagers, FAQs, objection handling guides)
- Equip sales teams with clear narratives and competitive positioning
- Partner closely with sales leadership to align on pipeline priorities and deal strategy
Content & Thought Leadership
- Drive content strategy across the full buyer journey (top to bottom funnel)
- Partner with content and brand teams to ensure consistency and quality
- Contribute to technical thought leadership that strengthens HeroDevs’ market presence
Performance & Optimization
- Define KPIs and success metrics for product marketing initiatives
- Analyze campaign and product performance to identify opportunities for improvement
- Use data to continuously optimize GTM effectiveness
Cross-Functional Leadership
- Act as a central connector across product, sales, marketing, and leadership teams
- Lead cross-functional initiatives to ensure alignment and execution
- Influence product roadmap decisions through customer and market insights
What We're Looking For
Experience
- 6+ years of product marketing, including 3+ years in a technical or developer-focused role
- Proven success driving measurable business outcomes (pipeline, revenue, adoption—not just awareness)
- Experience working within or alongside strong PLG (product-led growth) motions
- Background in open source or developer ecosystems is a strong plus
Technical Depth
- Comfortable engaging with engineers and technical buyers
- Strong understanding of CI/CD pipelines, DevSecOps workflows, and software supply chain security
- Familiarity with open source ecosystems, licensing models, and developer adoption patterns
- Ability to translate complex technical features into clear, compelling narratives
Marketing Craft
- Strong positioning and messaging skills with experience scaling across channels
- Hands-on experience executing campaigns in developer and security channels (e.g., technical content, GitHub, community platforms, events, paid media)
- Data-driven approach to planning, measurement, and iteration
- Excellent written communication across formats ( technical content sales materials, and more)
Ways of Working
- High ownership and self direction—you drive outcomes, not just tasks
- Strong cross-functional collaborator with the ability to influence without authority
- Comfortable operating in ambiguity and moving quickly while maintaining quality
- Skilled at building trusted relationships across teams
Preferred Qualifications
- Experience in software supply chain security, SBOM, or open source security
- Familiarity with compliance frameworks (SOC 2, FedRAMP, CISA, etc.)
- Exposure to end-of-life software management, dependency patching, or vulnerability remediation
- Experience with usage-based or PLG GTM strategies in a developer-focused companies
- Active participant in developer or open source communities
What Success Looks Like (First 12 Months)
- Launch a major product or feature with a full GTM motion (positioning, enablement, demand gen, and community activation)
- Built or significantly evolved the messaging for a core product or audience
- Drive measurable pipeline and revenue impact through integrated campaigns
- Become a trusted partner to product and sales, influencing both GTM strategy and roadmap decisions
At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.
Originally posted on Himalayas
Senior Technical Product Marketing Manager, Edge (SMM193)
Defense Unicorns
Role Overview:
As a Senior Technical Product Marketing Manager, Edge, at Defense Unicorns, you will lead the product marketing strategy for UDS Fleet and help drive its growth and adoption across defense edge environments. You will report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and Executive leadership to strengthen UDS Fleet’s market position and bring new features and capabilities to customers.
This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging, develop technical content and demonstrations, enable Growth teams, support feature launches, and help shape how UDS Fleet is packaged, adopted, and communicated. You will also serve as a trusted product expert and evangelist, ensuring our product narratives reflect real mission needs and clearly communicate the value of deploying, managing, and operating software across distributed and edge environments.
Responsibilities:
The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve.
- Develop and execute end-to-end go-to-market strategies for new products and features
- Define target audiences, positioning, messaging, and product narratives
- Support product naming, launch planning, adoption, and post-launch optimization
- Establish the go-to-market foundation for products entering new or undefined markets
- Establish deep technical expertise across the Defense Unicorns product portfolio
- Translate complex technical concepts into clear and differentiated customer value
- Create solution briefs, white papers, technical blogs, and web content
- Develop presentations, launch materials, videos, demos, and use-case narratives
- Partner with Product and Engineering to develop repeatable technical demonstrations
- Conduct market research and competitive analysis
- Translate market intelligence into positioning, messaging, and go-to-market recommendations
- Use qualitative and quantitative insights to improve marketing execution
- Serve as a product evangelist for Defense Unicorns products and philosophies
- Communicate the value of Defense Unicorns capabilities within the defense industry
- Provide recommendations that improve products, services, and market adoption
- Operate effectively amid ambiguity and establish structure for new market offerings
Travel Expectation: Approximately 35%–45% travel may be required to engage with customers, communities, partners, and industry stakeholders.
Preferred Experience and Qualifications:
- 7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
- Significant experience owning technical go-to-market programs
- Demonstrated experience launching a new technical product, platform, capability, or major feature
- Experience introducing products without an established category, customer base, or messaging foundation
- Strong working knowledge of artificial intelligence and machine learning concepts
- Strong working knowledge of edge computing, distributed systems, or software deployment and management across remote or resource-constrained environments
- Understanding of the challenges associated with operating software in disconnected, intermittently connected, or bandwidth-constrained environments
- Deep understanding of modern software development and DevSecOps
- Experience with Kubernetes, Helm, containers, APIs, and platform engineering
- Strong technical and creative writing skills, making complex topics accessible to non-technical audiences
- Exceptional interpersonal, presentation, and public-speaking skills
- Experience leading complex cross-functional initiatives
- Ability to communicate and collaborate effectively in a remote work environment
- Experience working with defense, national security, or federal government customers
Full compensation packages are based on candidate experience. Compensation ranges are established using national benchmarking data and apply across all geographic locations within the United States.
Who We Are
Defense Unicorns delivers mission value by streamlining software delivery so our customers can focus on the most important challenges. We share a vision of freedom and security for the advancement of progress and innovation. Our commitment to this vision, and to our mission-driven customers, means a commitment to speed, user experience and optionality, without compromising security. Our team is composed of innovators, software engineers, and veterans with decades of experience delivering technology programs across the federal market.
What We Do
We create and deliver secure solutions for continuous software integration and delivery. Defense Unicorns consolidates the best practices for security pipelines, testing, and deployment automation in order to meet the high security requirements valued by mission owners. Our solutions are agnostic by design and we believe that growing a robust ecosystem of secure, cloud-native software solutions can help enterprise customers inside and outside the federal market buy and integrate software more easily.
Who We Serve
Defense Unicorns’ customers are mission-focused leaders across public and private enterprises. We proudly support defense and civil agencies across the U.S. government and we work closely with the creators of leading-edge software solutions to deliver value to the mission-owner by improving the security and consumability of commercial software products.
What We Work On
- Kubernetes
- Cloud Environments (AWS/GCP and Azure)
- Infrastructure-as-code (like Terraform/Pulumi)
- Continuous Delivery and automation tooling
- GitOps
- Containers
- CNCF projects and open source products and packages
- Helm/Kustomize-Value Stream Mapping
- Building and improving security delivery
- Building Kubernetes and cloud native applications
Benefits Our Unicorns Enjoy
Health:
- Medical/Dental/Vision
- Premiums are 100% Company Paid
- Health Savings Account
- Life Insurance
- Disability Insurance
Financial:
- 401k Retirement Plan
- Company Stock Options
- Home Office Budget
Leave:
- We offer all full-time Unicorns Flexible Time Off (FTO) plus all Federal Holidays, one week for Thanksgiving, and two weeks for Christmas and New Year’s
- Paid Parental Leave
Learning:
- Reimbursement for approved trainings/subscriptions
- Conferences (travel, lodging, and fees)
Don’t have all the preferred experience or qualifications? Studies show that underrepresented groups like women and people of color are less likely to apply to jobs if they don't meet every requirement listed.
At Defense Unicorns, we're committed to diversity. If you're enthusiastic about the role but don't match every criteria, we encourage you to apply. You could be the perfect fit for this or another role! Defense Unicorns is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity or expression, age, national origin, veteran status, genetic information, union status and/or beliefs, or any other characteristic protected by federal, state, or local law.
CCPA DISCLOSURE
Originally posted on Himalayas
Technical Product Marketing Manager
Cloudflare
About Us
At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.
At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in.
Available Locations: USA - Remote
About Us
At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers trillions of requests per month. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was recognized by the World Economic Forum as a Technology Pioneer and named to Entrepreneur Magazine’s Top Company Cultures list.
We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!
About the Department
Marketing builds awareness, drives acquisition, and expands usage by developing innovative, breakthrough campaigns that are delivered through multiple channels, including our website, blog, emails, social media, events, and advertising. Product Marketing plays a central role by partnering throughout the company to deliver customer insights, take new and existing products to market, and develop content that fuels growth campaigns.
About the Role
Technical Product Marketing Manager
Cloudflare is looking for an experienced technical product marketer to join our Cloudflare One (Our SASE/Zero Trust platform) product marketing team. This is a high-impact, results-oriented role, where you will work directly with sales, product management, engineering and marketing to take new solutions to market. You will develop messaging and campaigns that drive acquisition and expansion. The team building these solutions are currently at the leading of AI security for the enterprise and you will be responsible for helping communicate how they work to our audience.
Successful candidates will have a passion for helping organizations improve their security posture and protect their data from cyberattacks. You will have a drive to understand the cloud security market, articulate product details, and elevate our messaging to deliver breakthrough initiatives and standout content. You will enjoy this role if you like working with fast-paced teams, finding creative ways to tell a story, and having autonomy to drive your initiatives.
This role is a part of our global Cloudflare One team which comprises all the roles we need to take our solution to market, such as sales, technical sales and marketing.. This role reports to our Cloudflare One leader.
Responsibilities include:
- Develop messaging and content that drives awareness, evaluation and adoption of our IT and AI security products
- Leveraging AI to do research, build content and automate tasks
- Own go-to-market activities for key cloud security products.
- Acquire deep customer knowledge through market research, customer interviews and segmentation analysis.
- Develop and execute integrated marketing campaigns to drive demand for products and solutions.
- Partner with product management and be the voice of the product.
- Create the internal and external facing content to enable our sales team to effectively position and sell Cloudflare’s security services
- Partner with our analyst relations team to establish Cloudflare as a security leader.
- Successfully launch new services to customers and partners.
Requirements
- 4+ years of experience in content or product marketing with at least some experience in an IT or security-focused role
- Aptitude and energy for written and verbal communication, especially to technical audiences
- The ability to understand complex security related trends and applicability to the portfolio.
- Experience with building AI harnesses and automating many aspects of your role. (But not someone who relies on AI to do their job)
- Excellent written and verbal communication skills.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization.
- Ability to manage ambiguity and navigate unforeseen obstacles gracefully.
- Deep curiosity, excellent listening skills ,empathy, and ability to get things done in a collaborative team environment.
- A passion for Cloudflare’s mission and the success of our customers, partners, and community.
Compensation
- For SF, SJ, and Bay Area Metro based hires: Estimated annual salary of $170,000 - $234,000.
- For Boston, California - Remote, Connecticut - Remote, DC Metro, Massachusetts - Remote, New Jersey - Remote, New York City, NY Metro, Remote - Washington, Washington (Kirkland), and Washington D.C. based hires: Estimated annual salary of $163,000 - $224,000.
- For Colorado - Remote, Illinois - Remote, Maryland - Remote, Minnesota - Remote, Nevada - Remote, New York - Remote, Rhode Island - Remote, and Vermont - Remote based hires: Estimated annual base salary of $148,000 - $204,000.
- CO Application Deadline: January 4, 2027.
Equity
This role is eligible to participate in Cloudflare’s equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
- Medical/Rx Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts
- Commuter Spending Accounts
- Fertility & Family Forming Benefits
- On-demand mental health support and Employee Assistance Program
- Global Travel Medical Insurance
Financial Benefits
- Short and Long Term Disability Insurance
- Life & Accident Insurance
- 401(k) Retirement Savings Plan
- Employee Stock Participation Plan
Time Off
- Flexible paid time off covering vacation and sick leave
- Leave programs, including parental, pregnancy health, medical, and bereavement leave
What Makes Cloudflare Special?
We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.
Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.
Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.
: We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.
Sound like something you’d like to be a part of? We’d love to hear from you!
Please note that applicants who progress to the offer stage of the interview process may be asked to attend an in-person interview within one of the Cloudflare Offices or Cloudflare Hubs. More details about this will be available at that stage of the interview process.
This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.
Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actualrace, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.
Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at or via mail at 101 Townsend St. San Francisco, CA 94107.
Originally posted on Himalayas