Director, Strategic Solutions Sales
ABC Fitness
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
ABC Fitness has the product, the client base, and the market position. What's missing is a single owner who can convert the mobile and digital coaching opportunity inside our existing top accounts and across a new class of multi-location prospects into a repeatable, enterprise-grade revenue motion.
This role merges two functions that were operating as separate, sub-scale motions: expansion selling into ABC's most strategic accounts, and net-new enterprise acquisition of mobile-first, multi-location fitness operators. It is built as a player-coach seat; the person in this role carries a personal number, manages one direct report, and owns enablement for every new product ABC brings to the sales floor.
WHAT YOU'LL DO:
Own Expansion Across the Top 100
Personally manage and grow ABC's relationship with its 100 most strategic gym and studio accounts. Lead full-cycle expansion opportunities, mobile app, digital coaching, CRM, and premium platform add-ons across Ignite and Glofox from discovery through close. Build multi-year account plans that treat these accounts as long-term growth partners, not renewal targets.
Drive Net-New Mobile Enterprise Acquisition
Build and run an enterprise sales motion targeting mobile-first operators with 10+ locations who sit outside the current client base. Sell Trainerize Enterprise and standalone mobile/training services as a wedge into larger, multi-location groups. Own the full cycle: prospecting, discovery, demo, business case, negotiation, and close, supported by dedicated SDR capacity.
Lead a Direct Report
Manage one Cross-Sell/Upsell Account Manager. Set activity and pipeline expectations, run weekly 1:1s and deal reviews, and coach toward quota attainment and long-term skill development. This is the first management rep in what should become a small, high-performing pod as the mobile enterprise motion scales.
Partner with the Enterprise SDR Team
Work directly with SDR leadership to define targeting criteria for the mobile enterprise segment (location count, platform fit, incumbent signals) and to build outbound sequences and qualification standards specific to this motion. This is a working overlay, not a reporting relationship; success depends on pipeline quality, not headcount ownership.
Own Product & Product Line Enablement
Serve as the enablement owner for every new product or product line that ABC introduces to the sales organization, globally across Mid-Market and Enterprise. Build the positioning, objection-handling, and certification materials that the broader sales team uses to sell each new release, starting with mobile and digital coaching capabilities.
Build the Enterprise Mobile GTM Motion
Define the playbook that makes this a repeatable enterprise motion rather than a set of one-off deals: ICP criteria for 10+-location mobile prospects, a standard business case template, a pricing/packaging approach for mobile-only entry deals, and a clear expansion path from a single-service sale to full platform adoption.
WHAT SUCCESS LOOKS LIKE
- Delivered measurable expansion MRR across the Top 100, directly attributable to mobile and digital coaching attach.
- Closed and onboarded a first cohort of net-new mobile enterprise logos (10+ locations), validating the wedge motion.
- Built a repeatable enterprise mobile playbook: ICP, business case, pricing- that a second hire could pick up in year two.
- Coached the Cross-Sell/Upsell Account Manager to full quota attainment and growing account ownership.
- Shipped enablement for every new product/product line launched in the period, measured by rep certification and time-to-first-sale.
- Established a defined targeting and qualification standard with the SDR team specific to the mobile enterprise segment.
WHAT YOU'LL NEED
- 8–12 years in B2B SaaS with direct experience in both enterprise net-new acquisition and expansion/account management — this role requires genuine fluency in both motions, not a hunter forced into a farmer seat or vice versa.
- Experience selling mobile, digital coaching, or platform/app-based products into multi-location operators.
- A track record of building playbooks and enablement material that other reps actually use.
- Direct people management experience, even at small scale (1–3 reports).
- Comfort operating without a large team around you — this seat is built lean by design in year one.
- Fitness, wellness, or vertical SaaS experience is a plus; multi-product SaaS environments are highly valued.
Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -
$110,000 - $118,000 USD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.WHAT’S IN IT FOR YOU:
- Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
- Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
- Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
- Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
- Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
- Medical/Dental/Vision coverage
- EAP – we get you help when you need it. Period.
- Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
- And more! – so many benefits we couldn’t even fit them all here!
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
Originally posted on Himalayas
Strategic Sales Director
Cordial
ABOUT CORDIAL
We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.
We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.
OUR VALUES
- Communicate better than the rest
- Own it, every time
- Solve client problems tenaciously
- Make Waves
POSITION SUMMARY
We're on the hunt for a dynamic salesperson to join our fast-growing company as we disrupt a legacy industry and go head-to-head with enterprise cloud giants. As a Strategic Sales Director, you’ll play a critical role in driving new business and shaping our continued success. Reporting directly to the SVP of Sales, this position offers the unique opportunity to own your pipeline, engage senior decision-makers, and close complex, high-value SaaS deals.
YOU WILL
- Drive strategic growth by self-sourcing and qualifying enterprise opportunities within a vertical and semi-regional focus. Target industries include retail, digital publishing, gaming, travel, and hospitality.
- Lead high-value, consultative sales cycles, consistently closing seven-figure SaaS deals by aligning Cordial’s solutions with the business needs of executive stakeholders.
- Engage and influence senior leaders (CMOs, CTOs, VPs of Digital/Ecommerce, and Product/Customer Experience Executives) by leveraging deep industry expertise and high EQ.
- Develop and maintain a strong pipeline, accurately forecasting opportunities across marketing, IT, and leadership functions within enterprise accounts.
- Leverage marketing and event-generated leads while taking a proactive "hunter" approach to source and close net new ARR.
- Identify and develop strong champions, navigate complex layered buyer environments, execute technical selling, and master Cordial’s platform to deliver value-driven solutions that differentiate us in the market.
- Collaborate cross-functionally with Sales Engineering, Product, Marketing, and Leadership teams to accelerate deal cycles and ensure seamless client transitions.
- Consistently exceed revenue targets, executing a disciplined and strategic sales approach.
ABOUT YOU
- 8+ years of experience selling complex SaaS solutions with a proven track record of self-sourcing and closing enterprise deals exceeding $1M.
- Experience in ESP, Personalization, CDP, or adjacent MarTech industries is preferred.
- Deep network within B2C organizations, engaging executives in digital, eCommerce, marketing, and customer experience roles.
- Strategic and consultative sales mindset, with a passion for problem-solving and value-driven selling.
- A technical seller at heart, able to navigate conversations with both marketing and IT stakeholders.
- Highly disciplined and self-motivated, with a track record of generating opportunities and exceeding quotas.
- A team-first leader, balancing ambition with humility, and thriving in a fast-paced, high-growth environment.
- Driven by curiosity and continuous learning, with the ability to adapt to new technologies and market shifts.
- Location: Mountain or West Coast
COMPENSATION & BENEFITS
$160,000.00 - $185,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!
Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
Originally posted on Himalayas
Director, Strategic Solutions Sales
ABC Fitness
Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
INTRODUCTION:
ABC Fitness has the product, the client base, and the market position. What's missing is a single owner who can convert the mobile and digital coaching opportunity inside our existing top accounts and across a new class of multi-location prospects into a repeatable, enterprise-grade revenue motion.
This role merges two functions that were operating as separate, sub-scale motions: expansion selling into ABC's most strategic accounts, and net-new enterprise acquisition of mobile-first, multi-location fitness operators. It is built as a player-coach seat; the person in this role carries a personal number, manages one direct report, and owns enablement for every new product ABC brings to the sales floor.
WHAT YOU'LL DO:
Own Expansion Across the Top 100
Personally manage and grow ABC's relationship with its 100 most strategic gym and studio accounts. Lead full-cycle expansion opportunities, mobile app, digital coaching, CRM, and premium platform add-ons across Ignite and Glofox from discovery through close. Build multi-year account plans that treat these accounts as long-term growth partners, not renewal targets.
Drive Net-New Mobile Enterprise Acquisition
Build and run an enterprise sales motion targeting mobile-first operators with 10+ locations who sit outside the current client base. Sell Trainerize Enterprise and standalone mobile/training services as a wedge into larger, multi-location groups. Own the full cycle: prospecting, discovery, demo, business case, negotiation, and close, supported by dedicated SDR capacity.
Lead a Direct Report
Manage one Cross-Sell/Upsell Account Manager. Set activity and pipeline expectations, run weekly 1:1s and deal reviews, and coach toward quota attainment and long-term skill development. This is the first management rep in what should become a small, high-performing pod as the mobile enterprise motion scales.
Partner with the Enterprise SDR Team
Work directly with SDR leadership to define targeting criteria for the mobile enterprise segment (location count, platform fit, incumbent signals) and to build outbound sequences and qualification standards specific to this motion. This is a working overlay, not a reporting relationship; success depends on pipeline quality, not headcount ownership.
Own Product & Product Line Enablement
Serve as the enablement owner for every new product or product line that ABC introduces to the sales organization, globally across Mid-Market and Enterprise. Build the positioning, objection-handling, and certification materials that the broader sales team uses to sell each new release, starting with mobile and digital coaching capabilities.
Build the Enterprise Mobile GTM Motion
Define the playbook that makes this a repeatable enterprise motion rather than a set of one-off deals: ICP criteria for 10+-location mobile prospects, a standard business case template, a pricing/packaging approach for mobile-only entry deals, and a clear expansion path from a single-service sale to full platform adoption.
WHAT SUCCESS LOOKS LIKE
- Delivered measurable expansion MRR across the Top 100, directly attributable to mobile and digital coaching attach.
- Closed and onboarded a first cohort of net-new mobile enterprise logos (10+ locations), validating the wedge motion.
- Built a repeatable enterprise mobile playbook: ICP, business case, pricing- that a second hire could pick up in year two.
- Coached the Cross-Sell/Upsell Account Manager to full quota attainment and growing account ownership.
- Shipped enablement for every new product/product line launched in the period, measured by rep certification and time-to-first-sale.
- Established a defined targeting and qualification standard with the SDR team specific to the mobile enterprise segment.
WHAT YOU'LL NEED
- 8–12 years in B2B SaaS with direct experience in both enterprise net-new acquisition and expansion/account management — this role requires genuine fluency in both motions, not a hunter forced into a farmer seat or vice versa.
- Experience selling mobile, digital coaching, or platform/app-based products into multi-location operators.
- A track record of building playbooks and enablement material that other reps actually use.
- Direct people management experience, even at small scale (1–3 reports).
- Comfort operating without a large team around you — this seat is built lean by design in year one.
- Fitness, wellness, or vertical SaaS experience is a plus; multi-product SaaS environments are highly valued.
Compensation for this role will be determined based on a variety of factors, including relevant experience, qualifications, skills, geographic location, and market considerations. The anticipated compensation range for this position is -
$110,000 - $118,000 USD- annually. In addition to base compensation, eligible employees may be offered other forms of compensation, such as bonuses, commissions, equity, or other incentive programs, where applicable. Compensation and benefits may vary by location and are subject to applicable legal, business, and market requirements.WHAT’S IN IT FOR YOU:
- Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
- Time Off – with our open PTO policy, we offer flexibility in how and when you take PTO!
- Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
- Parental & Pawternity Leave – we offer leave for when your family grows by two feet or four paws!
- Best Life Perk – we are committed to meeting you wherever you are in your fitness journey with a quarterly reimbursement
- Medical/Dental/Vision coverage
- EAP – we get you help when you need it. Period.
- Premium Calm App – enjoy tranquility with a Calm App subscription for you and up to 4 dependents over the age of 16
- And more! – so many benefits we couldn’t even fit them all here!
At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.
ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION:
ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com
About ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
Originally posted on Himalayas