Senior Software Engineer II, Marketing Enablement & Technology
Instacart
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, APIs, and data pipelines powering Instacart's Paid Marketing channels—one of our most substantial growth levers. Operating at the intersection of Marketing, Product, and Engineering, we own the platforms behind campaign feeds, audience targeting, event pipelines, and QA automation.
We're seeking a Senior Software Engineer to provide technical leadership for the Paid MarTech pod—driving the team's technical roadmap, making key architectural decisions for reusability and scalability, and enhancing team productivity through process evolution and tooling improvements. You'll lead cross-team initiatives, partner directly with senior Product and Marketing leaders on strategic decisions, and serve as a domain expert for marketing technology across the organization.
About the Job
- Drive the team's technical roadmap and architectural decisions, balancing short and long-term investments to build reusable, scalable systems that serve current and future marketing needs.
- Enhance developer productivity by evolving processes, tools, and abstractions that improve team efficiency, system extensibility, and code quality across the codebase.
- Lead team-wide initiatives and propose strategic work on behalf of engineering management, partnering directly with senior Product and Marketing leaders on product design and technical decisions.
- Champion advanced observability, resilience (including chaos engineering and disaster recovery), cost optimization, and security-by-design principles across all team projects.
- Mentor engineers up to L5, act as a force multiplier through well-documented processes, and proactively resolve conflicts that block execution across teams.
About You
Minimum Qualifications
- 8–12 years of software engineering experience with demonstrated expertise leading technical roadmaps and making architectural decisions that impact team-level systems.
- Expert-level proficiency in Python with proven ability to design and implement reusable abstractions, frameworks, and patterns adopted across multiple projects.
- Deep technical knowledge of building scalable, high-throughput systems with comprehensive observability, cost efficiency, and security considerations.
- Demonstrated ability to partner with senior Product and Marketing leaders, significantly influencing product roadmap through identification of strategic technical opportunities.
- Proven track record of enhancing team productivity through process improvements, tooling development, and mentorship of senior engineers.
- Excellent communication and influence skills with ability to drive execution of cross-team and cross-functional initiatives while navigating organizational context and dependencies.
Preferred Qualifications
- Experience defining and establishing infrastructure, tooling, and best practices for AI-assisted development across engineering teams.
- Deep expertise in ad tech platforms and marketing technology ecosystems, recognized as a domain expert within the organization.
- Track record of leading large-scale legacy system modernization efforts and strategically managing technical debt at team level.
- Experience establishing coding standards, architectural patterns, and technical review processes that elevate team quality.
- Demonstrated ability to proactively contribute during crises outside core technical expertise, serving as technical consultant for sub-pillar level initiatives.
- Experience collaborating with external teams on cross-pillar partnerships and acting as point of contact for technical collaboration.
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Originally posted on Himalayas
Senior Staff Software Engineer, Marketing Technology
Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
The Community You Will Join:
Our mission at Marketing Technology is to provide a state-of-the-art platform and measurement capabilities to enable marketing and product teams to engage with our customers effectively. Every day, millions of Airbnb customers are reached via our streamlined platform over comprehensive marketing channels such as Email, Push, SMS, Google Ads, Facebook Ads etc. We deliver substantial business impact by enabling numerous stakeholders across the company, including Marketing (Brand and Performance), Guest, Host, Airbnb Org, Policy, and more.
The Difference You Will Make:
As a Senior Staff Software Engineer on the Content Platform team, you'll set the technical direction for the org's transformation into an AI-driven system that turns a marketing brief into a fully realized campaign in minutes, not months. You'll own the technical strategy across a complex, multi-team surface area spanning a CMS platform, no-code authoring tools, rendering infrastructure, and an emerging agentic layer, all operating at a scale where the content produced is consumed by millions of Airbnb users daily. You will partner with engineering leadership, product, design, and marketing stakeholders across the company to define multi-year technical strategy, resolve the org's hardest cross-team technical challenges, and raise the bar for engineering excellence across Marketing Technology.
A Typical Day:
As a Senior Staff Software Engineer on Content Platform, you will:
- Define and drive technical vision and strategy for the Content Platform org, ensuring architectural decisions scale across teams and align with broader company technology direction.
- Identify and resolve the highest-leverage, most ambiguous technical problems that span multiple teams or systems, often before they become visible to others.
- Lead architecture and design reviews across the org, setting technical standards and driving consistency in engineering practices.
- Mentor and grow Staff and senior engineers, and act as a technical multiplier by scaling your judgment and expertise across the broader organization.
- Partner directly with engineering leadership, product, design, and marketing/business stakeholders to align technical strategy with business priorities and influence roadmap decisions at the org level.
- Represent Marketing Technology in company-wide technical forums, driving adoption of best practices and shaping technical direction beyond your immediate team.
- At Senior Staff level, our engineers are expected to operate with organization-wide scope and impact, setting technical direction that shapes how multiple teams build and scale, while remaining deeply hands-on when it matters most.
Your Expertise:
- 15+ years of hands-on software engineering experience, including a track record of technical leadership at organizational scale
- Bachelor's and/or Master's/PhD degree, preferably in CS, or equivalent experience
- Deep expertise in backend systems and large-scale, service-oriented and distributed architectures
- Proven experience architecting and scaling agentic or AI-driven systems in production
- Experience with Java, and/or Kotlin, LangGraph, GraphQL, relational and NoSQL databases, caching solutions like Redis, and microservice architecture
- Demonstrated ability to set technical vision and drive execution across multiple teams and stakeholders, with a track record of influencing engineering culture and standards beyond a single team
- Passionate about efficiency, availability, and system quality at scale
- Past experience with Marketing Technology or Growth platform systems is a plus
- Exceptional communication and cross-functional influence skills, with experience driving initiatives that span teams, departments, and leadership
Your Location:
This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list . If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.
Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.
We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.
We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.
How We'll Take Care of You:
Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
Originally posted on Himalayas