Social-Media-Manager, Social-Media-Strategist, Social-Media-Marketing-Manager Jobs

About the Social Media Manager at Sword:

Sword recently acquired Headspace!

Headspace helped make mental health something people talk about online. Now we’re looking for a Social Media Manager to write its next chapter. In this role, you’ll own Headspace’s organic social presence end to end. You’ll have real creative freedom to show up for more than 4 million followers across Instagram, TikTok, Threads and LinkedIn, and to bring a brand that’s already strong on social media into a new era.

You’re a strategist and a writer first, as comfortable shaping a quarterly channel strategy and jumping into a trending format the same afternoon, and you love staying close to the work. Reporting to our Brand Marketing Lead, you’ll partner closely with marketing leadership, brand creative, content, comms, product marketing, partnerships, and a small, talented social team.

What you will do:

• Own organic social channel strategy end to end: the place where millions of people meet our brand for the first time. Set the platform vision, audience goals, and content pillars that support Headspace’s brand and business objectives.
• Lead Headspace’s voice on social. Concept and write the hooks, captions, scripts, and series that help people through life’s wobbles, and protect voice and tone in partnership with the brand creative team.
• Tell the story of a digital product. Show how Headspace fits into people’s everyday lives, turning expert insight and research into content that feels useful, human, and trustworthy.
• Lead monthly editorial planning. Bring themes, evergreen series, cultural moments, and cross-functional priorities together into one channel calendar, and choose focused, brand-defining work over volume.
• Serve as the organic social channel lead for campaigns. Develop social-first concepts, lead brainstorms, and build content plans and measurement for key campaigns and brand-partner collaborations.
• Drive cultural participation. Keep a finger on the pulse of platform trends, algorithm shifts, and cultural moments, moving beyond reactive trendjacking toward intentional cultural relevance.
• Grow community engagement. Design formats that invite participation, turn social listening and comment insights into future content, and test new approaches to deepen engagement. Co-own escalation protocols and safe-messaging standards for sensitive conversations.
• Set the quality bar. Give final review for craft, voice, and brand consistency, so the grid looks as good as it reads.
• Drive social analytics and reporting. Own the quarterly social report and partnership benchmarks, turn performance data into clear recommendations, and partner on a small organic boosting budget.

What you will bring:

Required Skills:

• 7+ years of experience in social media strategy and content.
• Exceptional copywriting skills: you write in a brand’s voice, not a template’s.
• Strong creative strategy: you develop social-first ideas that ladder up to business goals, and you can sell them to senior stakeholders.
• Proven end-to-end ownership of a brand’s organic social channel, with measurable audience, engagement, or brand impact. Deep fluency in Instagram, TikTok, and Threads, working literacy in LinkedIn, and experience with tools like Sprout Social, Meta Business Suite, and AI tools in creative workflows.
• Demonstrated horizontal leadership: experience leading through influence and guiding the work of peers, freelancers, or internal teams — and an appetite to grow into people leadership over time. Excellent communication and relationship-building skills; thrives in cross-functional, fast-moving environments.
• Short-form content craft: you’ve concepted and scripted platform-native video that performed.
• Experience with AI-powered tools to drive efficiency, creative impact, and audience resonance.
• Strong analytical instincts: you turn channel data into specific, actionable recommendations.
• Sound editorial judgment on sensitive topics: you know how to talk about mental health with care, and when not to post at all.
• A genuine belief in Headspace’s mission of a world where everyone is kind to their mind.

Preferred Skills:

• Experience at a consumer health, wellness, or tech brand.
• Experience telling the story of a digital product and its impact on people’s lives, without a physical product to show.
• Campaign, product marketing, or content marketing experience.
• A strong visual eye for craft and grid.
• Working knowledge of organic-to-paid mechanics.
• Comfortable on camera, or skilled at directing talent.
• Experience with creator partnerships or UGC.

Location:This role is open to candidates based in the United States, with a preference for the San Francisco Bay Area.

Originally posted on Himalayas

Do you know the difference between a brand that posts and a brand that people actually talk about? We’re looking for a culturally fluent Social Media Manager to lead organic social for our millennial and Gen Z consumer brands. You’ll own strategy and execution across our clients’ channels, build and run UGC programs that turn real customers and creators into a brand’s best content engine, and spot the cultural moments worth jumping on before everyone else does. You’ll know what drives views and engagement on every platform, optimize relentlessly, and report on results in a way clients understand and act on. You’ll be the day-to-day lead for social media client relationships, the person who solves problems before they become problems, and the creative mind who knows exactly when a post can be made in Canva and when it needs a designer’s touch. This is an ideal position for someone who lives at the pulse of culture, brings strategic rigor to every idea, and thrives in a fast-paced, collaborative agency environment.

Responsibilities:

Your role would include, but not be limited to, the following:

Social Strategy & Execution

Develop and lead organic social strategies across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms that ladder up to client business goals.
Own content calendars from concept to publish, writing platform-native copy and captions in each brand’s voice.
Create on-brand assets in Canva, and write clear, detailed creative briefs for designers on assets that require custom design or motion.
Oversee community management and engagement, ensuring every brand shows up consistently and responsively.

UGC Programs

Plan and run UGC campaigns within social, from concept and creator sourcing to briefing, content review, and publishing.
Write UGC briefs that deliver authentic, platform-ready content aligned with campaign objectives.
Manage usage rights and repurpose UGC across owned channels and paid support.
Build a repeatable UGC content engine that keeps client channels fresh and drives engagement and conversion.

Culture & Trendjacking

Monitor culture, trends, memes, and platform features daily, and identify trendjacking opportunities that fit each brand.
Move quickly from idea to approval to post so clients show up in the conversation while it still matters.
Bring proactive, culturally relevant ideas to clients that resonate with millennial and Gen Z audiences.

Performance, Optimization & Reporting

Optimize content for views and engagement by testing hooks, formats, lengths, captions, audio, and posting times, and apply what works to future content.
Understand how each platform’s algorithm distributes content, and adjust strategy to maximize reach, watch time, and retention.
Track views, reach, engagement rate, watch time, saves, shares, and follower growth across organic social and UGC.
Build and present monthly client reports that connect performance to business goals, with clear insights, wins, and recommended next steps.
Use native analytics and social reporting tools to monitor performance in real time and course-correct quickly.

Client Leadership

Serve as the day-to-day lead for client relationships, building strong rapport and trust.
Anticipate challenges and solve problems with clear, confident recommendations.
Mentor and guide coordinators, and contribute to internal process improvements.

Skills & Qualifications:

This is important | Please only apply if:
4+ years of agency experience in social media management (minimum).
Based in the US or Canada and authorized to work there.
Proven experience planning and running UGC campaigns within social, including briefing creators and managing usage rights.
A proven track record of growing views and engagement, with a strong understanding of platform algorithms, hooks, and retention.
Experience building and presenting client-ready performance reports that turn data into clear recommendations.
Advanced Canva skills, plus experience briefing designers on custom assets.
A track record of trendjacking and moving at the speed of culture for millennial and Gen Z consumer brands.
Excellent client rapport, with strong communication and presentation skills.
Sharp problem-solving skills and the ability to stay calm and decisive under tight timelines.
Organized and detail-oriented, with the ability to manage multiple clients at once.
Familiarity with CapCut, social scheduling and analytics tools, Notion, and Google Drive is a plus.

Unfortunately, if you do not meet these requirements, we will not be able to respond.

Originally posted on Himalayas