Sales-Development-Representative, SDR, Lead-Generation-Specialist Jobs

The Sales Development Representative will be responsible for sales growth by setting qualified appointments with new clients. This role will funnel the leads to a sales representative to further qualify and close the sale. This position is purely a lead generation role and will not be responsible for further steps in the sales cycle.

Responsibilities :

• Leverage proven prospecting techniques to initiate contact with prospective new clients.
• Generate interest in a discovery meeting with an established RRD Sales Executive.
• Identify multiple contact points within a supplied list of targets and position the value proposition of our products and services to entice the prospect to learn more about RRD through a discovery meeting.
• Conduct online research to better understand the prospect and contact points’ business objectives to better position RRD services.
• Generate a high-value sales pipeline through both strategic and targeted prospecting.
• Collaborate with the sales team to develop a list of target prospects.
• Develop and run a pipeline of prospects and provide top-class customer experience.
• Effectively & smoothly transition a lead to the sales team following the first discovery meeting.
• Actively utilize Salesforce for all activities related to Lead Generation.
• Meet with Sales Leaders to evaluate strategy.

• Preferred 2 Year / Associate Degree Associate's degree in Business, Communications, or a related field (Minimum High School or GED).
• 2+ years of sales and telemarketing experience with an emphasis on cold calling, with a preferred focus on digital marketing services.

Skills and Certifications:

• Proven track record of meeting or exceeding lead generation targets.
• Proficiency in Salesforce CRM and other sales technology tools.
• Excellent written and verbal communication skills, with the ability to articulate complex value propositions.
• Strong time management and organizational skills.
• Self-motivated with the ability to work independently and as part of a team.
• Demonstrated proficiency in prospecting techniques and lead-generation strategies.
• Experience using multiple channels for outreach, including email, phone, and social media.
• Strong research skills for identifying potential clients and understanding their business needs.
• Ability to handle objections and maintain a positive attitude in the face of rejection.
• Adaptability to changing market conditions and evolving sales strategies.
• Professional demeanor and a customer-focused approach to business development.

RRD's current salary range for this role is $45,300 to $65,300 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. Depending on the role, in addition to base salary, the total compensation package may also include participation in a bonus, commission or incentive program. RRD’s benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.

RRD is an Equal Opportunity Employer, including disability/veterans

At RRD, we value innovation, authenticity, and integrity. To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools during interviews to ensure an authentic and secure experience. We appreciate your cooperation as we work to maintain a transparent and equitable hiring process.

All employment offers are contingent upon the successful completion of both a pre-employment background and drug screen.

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact. With 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries, RRD brings the expertise, execution, and scale designed to transform customer touchpoints into meaningful moments of impact.

Originally posted on Himalayas

The Sales Development Representative is a hunter at heart, and often Workiva's first contact with a prospect organization. Are you an expert at outbound prospecting and cold calls? The SDR possesses the ability to quickly develop a rapport with decision makers at an executive level and efficiently sparks the curiosity that generates interest in our Workiva Platform. As a rapidly growing SaaS company with high-performance teams and a collaborative culture where employee innovation and ideas are encouraged, this position is vital to Workiva's success. In this position, the SDR partners closely with a team of Account Executives to drive pipeline for expansions in existing customer accounts.

What You’ll Do

• Partner closely with Account Executives to develop ongoing engagement strategy with assigned customer and prospect accounts to drive revenue goals
• Provide baseline research and intelligence within target accounts to identify key contacts and critical account information
• Prospect into target accounts via high-volume cold-calling (60-80 calls/day), outbound prospecting, networking, email, e-marketing, campaigns, and social outreach
• Qualify leads/contacts based upon specifically defined criteria to transition meaningful sales leads into the pipeline
• Learn and demonstrate a fundamental understanding of Workiva’s Platform, and clearly articulate its capabilities and advantages to decision makers
• Contribute to critical functions associated with fulfilling the sales cycle (forecasting, reporting, CRM maintenance, correspondence, and communications)
• Drive attendance to various events (webinars, roadshows, Amplify, conferences, etc.), and provide post-event follow-up
• Develop and maintain a current understanding of Workiva’s latest product offerings, and competitive product/ market knowledge

What You’ll Need

Minimum Qualifications

• Requires an Associate’s degree and a minimum of 3 years of related experience

Preferred Qualifications

• Successful experience in a similar role- preferably lead generation/sales development preferred.
• Salesforce CRM experience strongly preferred
• Proven track record of creating revenue-generating opportunities and quota attainment
• Proven ability to understand and successfully promote technical offerings and solution sets
• Excellent verbal, written, and interpersonal communication skills with a professional demeanor
• Self-motivated with strong propensity for action, results, and continuous improvement
• Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines

Travel Requirements & Working Conditions

• Up to 10% travel
• Reliable internet access for any period of time working remotely, not in a Workiva office

How You’ll Be Rewarded

✅ Eligible for commission based on sales performance

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world.

At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email .

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

Originally posted on Himalayas