Sales-Development-Representative, SDR, Inside-Sales-Representative Jobs

Please note that we do not accept unsolicited candidate introductions, referrals, or resumes from external recruiters or staffing agencies.

Location: Candidates must be located in the PST time zone and have flexible availability for some weekends and after hours work.

Background Check Requirement

As part of our hiring process, Frontline Wildfire Defense conducts comprehensive background checks for all new hires. These checks typically cover the past 7–10 years and may include employment and education verification. For roles that require work in the field, driving record verification is also required. Employment offers are contingent upon the successful completion of these background checks.

About Frontline Wildfire Defense

Founded in 2017 by landscape ecologist and fire mitigation expert Harry Statter, Frontline developed the first fully integrated wildfire defense system to stop the leading cause of home loss in wildfires: ember-driven ignition. The system combines exterior sprinklers, full-coverage design, and connected software for remote monitoring and response, allowing homes to protect themselves long after families evacuate or infrastructure fails.

Proven effective during the 2025 Los Angeles wildfires, 96% of homes with Frontline systems survived. That success has earned top industry recognition, including Frontline being recognized as one of TIME’s Best Inventions 2025 in the Green Tech category and receiving the PCBC Gold Nugget Award for “Most Innovative Housing Concept” and the Best of IBS Award for “Best Home Technology.”

As wildfires grow hotter and more frequent, our vision is to give people the tools and strategies to live safely with fire. We’re building a mission-driven team creating real-world solutions in wildfire safety and climate tech.

About This Opportunity

As a Sales Development Representative (SDR), you will play a critical role in building the sales pipeline for Frontline Wildfire Defense. This role is responsible for engaging prospective customers, educating them about our system, qualifying opportunities, and scheduling appointments for the field sales team. The SDR will be the first point of contact for many customers and will represent our mission of protecting homes and communities with professionalism, energy, and empathy.

Key Responsibilities

• Proactively engage prospective customers via phone, email, text, and web chat to explain the Frontline Wildfire Defense system and address questions.
• Conduct up to 10 consultations daily to educate customers, uncover needs, and secure commitment to move forward in the sales process.
• Qualify leads using defined criteria and schedule appointments with the field sales team for further consultation.
• Manage and nurture a pipeline of active, dormant, and cold leads through consistent outreach and personalized communication.
• Meet follow-up service level agreements (SLAs) for new lead engagement to ensure no opportunities are missed.
• Partner closely with field sales representatives to ensure a smooth and professional customer handoff.
• Provide feedback to the sales leadership and field team regarding lead quality, customer trends, and process improvements.
• Accurately track activities, document lead status, and update customer information in Zoho CRM.
• Achieve or exceed key performance metrics, including number of consultations, appointments set, lead conversion rates, and response times.
• Continuously develop knowledge of wildfire risk mitigation, home protection systems, and Frontline’s product offerings to better serve customers.

Performance Metrics

• Daily/weekly number of consultations completed.
• Number of qualified appointments set for the field sales team.
• Lead engagement response time (SLA compliance).
• Conversion rates from consultation to appointment.
• CRM accuracy and completeness.

Qualifications

• 1–3 years of experience in sales development, inside sales, or a customer-facing role (preferably in technology, home services, or related industries).
• Strong communication skills across phone, email, and text; able to build trust and credibility quickly.
• Organized and disciplined with the ability to manage multiple leads, tasks, and follow-ups simultaneously.
• Comfortable working with sales tools and CRMs (Zoho experience preferred).
• Resilient, goal-oriented, and motivated by hitting and exceeding performance targets.
• Ability to adapt to a fast-paced, evolving environment and contribute to process improvements.

Compensation & Benefits

• Competitive Salary: $70,000 - $80,000 + Quarterly Performance Bonuses
• Company-provided cell phone and laptop
• Medical, Dental, and Vision Insurance
• 401(k) retirement plan
• Flexible time off + 14 paid holidays (yes, your birthday is one of them!)
• Work-from-home stipend to support your remote setup
• Remote-first work environment, fostering work-life balance and autonomy
• Company-provided equipment
• Join a high-performing, mission-driven team doing work that truly matters
• And much more!

Join Our Mission!

If you're excited about building technology that protects homes and families from wildfire disasters, we want to hear from you! Apply today and become part of a fast-growing team with purpose and innovation at its core.

Diversity and inclusion are essential values at Frontline. We know we'll do our best and most impactful work when we feel represented, and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Originally posted on Himalayas

• Innovation
• Disruption
• Empowerment
• Inspire
• Creativity
• Integrity

Originally posted on Himalayas

Why You'll Love This Role:

Sales Development Representatives (SDRs) generate qualified pipeline by engaging leaders and partnering with some of the largest school districts in the country. They are energized by research and account planning, using a deep understanding of the K–12 landscape to personalize outreach, navigate complex district structures, and lead thoughtful, meaningful cold calls that uncover real district priorities. As the first SDR dedicated to our Core product, you will play a foundational role in driving district-wide impact, with a focus on high-stakes opportunities like California English Language Arts (ELA) and Core curriculum adoptions. SDRs collaborate closely with Account Executives, communicate proactively, and take ownership of every opportunity from first touch through handoff. The ideal SDR is intrinsically motivated, highly organized, intellectually curious, and thrives in a collaborative environment where preparation, continuous learning, and purposeful outreach drive results.

This is a fully remote role and an exciting opportunity to have an impact on student outcomes!

What You'll Be Doing:

• Drive high-volume outbound prospecting through strategic email cadences and targeted daily phone outreach to key school decision-makers, including administrators and instructional coaches.
• Spearhead SDR outreach for our Core product, targeting key state initiatives and complex adoption cycles (such as CA ELA and Core curriculum adoptions).
• Proactively research and identify district curriculum adoption timelines, uncovering where school districts are in their evaluation and purchasing cycles.
• Uncover and qualify district needs through consultative conversations, transitioning high-potential leads into qualified opportunities for the Strategic Sales team.
• Partner with a dedicated Account Executive (AE) to align on territory strategy, coordinate outreach, and book introductory meetings.
• Collaborate within the Sales organization to inform strategy and processes that enhance overall sales performance and shape the go-to-market playbook for Core product initiatives.
• Contribute to a highly supportive team environment, backed by robust sales training, enablement, marketing, and operations.
• As the initial point of contact with prospects, represent the future of education by empowering districts to supplement their curriculum with differentiated instruction.
• Review calls with the SDR team, share best practices, and iterate on outreach strategies, including crafting customized talk tracks and hyper-personalized email outreach.
• Utilize data insights and maintain meticulous CRM data hygiene to track cadences, prioritize active leads, and ensure efficient pipeline management.

About You:

• 3+ years in K-12 education (as a teacher, administrator, leader, or similar role) OR 1+ year of inside sales experience (K-12 EdTech inside sales experience highly preferred), with a proven track record of engaging prospects to secure qualified meetings.
• Experience navigating the California K-12 district landscape and a proven track record of understanding district buying cycles and curriculum adoption timelines.
• Experience or background in 6–12 Secondary ELA and ELD (English Language Development) instruction or curriculum adoption is a major plus.
• Background in supporting ELLs (English Language Learners) and MLLs (Multilingual Learners) through instruction, targeted interventions, or curriculum integration is highly desirable.
• Ability to be a strategic thought partner to Account Executives (AEs), continuously researching and staying up-to-date on your region as a territory expert, tracking account activity, and managing hundreds of school accounts across designated states.
• Demonstrate intellectual curiosity and adaptability by actively seeking feedback, mastering Newsela’s full product suite, and refining your approach daily.
• Demonstrate a high intrinsic drive, excellent time management and organization, and a proactive approach to managing your daily responsibilities.
• Familiar with sales platforms such as Salesforce, Salesloft, and/or Outreach.io.
• A strong communicator who can empathize with the unique challenges of our K-12 buyers, translating those insights into compelling value propositions.
• Thrive in a fast-paced environment and use creativity when partnering with team members to ensure flawless execution.
• Experience using AI tools to drive greater efficiency and productivity.
• Legally authorized to work in the US.

All offers of employment are contingent upon the successful completion of a background check as part of our pre-employment process.

Why you’ll love working at Newsela:

• Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
• Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
• Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
• Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
• Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
• Professional Development:Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
• Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.

About Newsela:

Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms. Grounded in learning science research, Newsela’s solutions integrate content, assessment, and analytics to help educators track progress, understand student outcomes, and deliver high-impact instruction that supports every learner.

Compensation Breakdown:

• Base compensation: $55,000
• On-Target Commission (OTC): $25,000
• On-Target Earnings (OTE): $80,000

Originally posted on Himalayas