Product-Marketing, Product-Marketing-Manager, B2B-Marketing Jobs

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

We are looking for experienced product marketers to shape the roadmap, drive launches, and grow adoption for critical products such as Payments Intelligence, Payouts, Tax, Billing, and Link; and develop our go-to-market strategy for key user segments such as Enterprises and Startups. In this role, you will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across sales, campaigns, demand generation, and product to drive overall awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.

What you’ll do

• Be a storyteller: You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience and differentiate Stripe. You have excellent verbal and written communication skills
• Lead with data: You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market
• Keep things organized: You are able to manage highly interdependent, complex projects and keep various work streams on track
• Have a passion for technology: You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand
• Be ambitious: You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
• Act as a team player: Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work

Responsibilities

• Develop messaging and positioning for Stripe products or user segments. Develop campaign-level content as well as sales enablement assets
• Work closely with product, partnerships, and partner marketing (demand generation) teams to build a marketing strategy, with the goal of driving awareness, demand, and usage of our products
• Enable sales teams to understand the value of our products and competitive solutions

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.

Minimum requirements

• 7+ years prior product marketing experience
• Excellent verbal and written communication skills, with experience translating technical features into benefits for a technical audience
• Be able to leverage data to proactively identify opportunities and drive impactful results

Originally posted on Himalayas

Zipliens is a leading lien resolution company that specializes in streamlining the lien process for personal injury law firms. We are looking for proactive, results-driven individuals to join our dynamic team.

We are hiring Zipliens' first dedicated Product Marketing Manager, a high-impact, cross-functional role at the intersection of product, marketing, sales, and operations. You'll own how we understand our market, price and package our services, evaluate strategic partnerships, and bring new products and releases to market. This isn't a support role; it's an opportunity to build a discipline from scratch and directly influence how Zipliens grows.

This role sits within the Marketing function, with a direct reporting line to the Chief Customer Officer while the function is being established. You'll collaborate closely with the Marketing team, Sales, Product, Customer Success, and Lien Resolution Operations, and, on pricing, with Finance leadership.

Requirements

Responsibilities:

Product Market Fit & Research

• Lead ongoing internal and external research to validate and sharpen product-market fit across Zipliens' lien resolution service lines
• Gather structured input from Sales, Customer Success, Lien Resolution Operations, and law firm stakeholders to surface unmet needs, friction points, and expansion opportunities
• Monitor trends and regulations in personal injury law, lien resolution, and legal tech that affect product and go-to-market strategy
• Build a repeatable process for voice-of-customer and voice-of-market research, rather than one-off projects

Win-Loss Analysis

• Design and run a formal win-loss program, including structured interviews with won and lost prospects
• Synthesize findings into clear insights on positioning, pricing, competitive gaps, and objection handling
• Partner with Sales & Marketing leadership to turn findings into updated talk tracks, battlecards, and enablement materials
• Report win-loss trends on a regular cadence to Marketing, Sales, Product, and executive leadership

Pricing & Packaging

• Own research and recommendations for Zipliens' pricing and packaging strategy
• Partner directly with Finance leadership to build and stress-test pricing models, incorporating cost-to-serve, margin, and competitive benchmarks
• Recommend packaging structures (e.g., tiering, bundling) aligned to client segment and law firm size
• Establish a regular cadence for revisiting and refreshing pricing and packaging as the business and market evolve

Strategic Partnerships

• Identify and evaluate potential strategic partners, including integrated technology vendors serving personal injury law firms (e.g., case management and legal practice management platforms)
• Build the business case and a prioritization framework for partnership opportunities
• Bring recommendations to Marketing, Product, and executive leadership, and support go-to-market planning for partnerships that move forward
• Support ongoing partner relationships and co-marketing efforts once partnerships are established

GTM & Product Release Management

• Own go-to-market planning and execution for new products, features, and service releases, both internal and external
• Build launch plans, messaging, positioning, and enablement materials for each P1 release
• Coordinate cross-functionally with Product, Sales, Customer Success, and Lien Resolution Operations to ensure internal readiness ahead of any external communication
• Maintain a GTM release calendar and run post-launch retrospectives to continually improve execution

Qualifications:

• Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)
• 5+ years of experience in product marketing, ideally in B2B SaaS, tech-enabled services, or legal/legal services
• Demonstrated experience owning a win-loss program and translating findings into action
• Experience building or directly contributing to pricing and packaging strategy, ideally in partnership with Finance
• Comfortable evaluating and structuring strategic or vendor partnerships
• Proven track record managing go-to-market launches end-to-end, from planning through cross-functional execution
• Strong quantitative and qualitative research skills; comfortable building and interpreting pricing models
• Excellent written and verbal communication skills, able to translate research into clear recommendations for audiences ranging from operations teams to executive leadership
• Ability to operate independently as the first dedicated PMM hire, building process and infrastructure with minimal existing structure, and fostering cross-functional relationships built on trust so you can effectively challenge the status quo and drive change
• Experience in legal, legal services, insurance, or personal injury industries is a plus

Benefits

• Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA
• Company-Paid Life Insurance and Short-Term Disability
• 401(k) Plan with Company Match
• Paid Time Off (Vacation, Sick Leave, and Select Holidays)
• Parental Leave

Pay Disclosure: The total base salary range for this role is estimated at $106,000 - $144,000 annually, with opportunity for a discretionary bonus. Final compensation will be determined based on skills and experience.

Originally posted on Himalayas

About the Role

We’re looking for a candidate who is passionate about healthcare, and providing independent healthcare practitioners the best single solution for delivering high quality care to patients. If you nerd out on positioning and messaging, love diving deep into market research and competitive intelligence, and think any time spent talking to customers is time well spent, this is the job for you. This role serves as the nexus of knowledge for EHR and care delivery products for the private practice market.

Your Area of Focus

• Conduct market research and analysis to identify customer needs, preferences, and trends
• Develop product positioning, messaging, and value propositions that resonate with target audiences
• Partner with product management to ensure that our products and services are meeting customer needs and delivering value
• Collaborate with the sales team to develop sales enablement materials, including presentations, demos, and case studies
• Make complex concepts easy to understand
• Analyze and report on key metrics, including customer acquisition, engagement, and retention
• Stay up-to-date on industry trends and best practices related to product marketing and healthcare to identify trends and emerging opportunities.
• Deliver weekly, monthly and quarterly competitive intelligence that draws on internal and external data, research and analysis and uses the voice of our customer.

Your Professional Qualifications

• 4+ years of experience in product marketing, preferably in B2B SaaS preferred. Healthcare technology and EHR experience is a plus.
• Strong analytical and research skills with a proven track record in voice of the customer activities.
• Experience developing positioning and messaging for complex products in heavily regulated and competitive markets.
• Strong understanding of B2B and B2C marketing best practices
• Excellent written and verbal communication skills
• Ability to work independently and in a fast-paced environment

Originally posted on Himalayas

UWorld is a leading provider of online learning and assessment solutions, trusted by millions of students and professionals around the world. Our mission is simple: to create the most effective and engaging learning experiences possible.

As we continue expanding our presence in accounting and finance continuing education, we are looking for a strategic and results-oriented Senior Product Marketing Manager – Surgent to help drive the growth and adoption of our products across b2c and b2b audiences, including but not limited to candidates, professionals, colleges, universities, accounting firms, societies and alliances.

The Senior Product Marketing Manager – Surgent will play a critical role in developing and executing the product marketing strategy for Surgent’s, a UWorld Company, portfolio. This individual will serve as the bridge between Product, Sales, Marketing, and our customers, translating customer needs and product capabilities into compelling positioning, messaging, and go-to-market strategies.

The ideal candidate is a strategic marketer who understands the continuing education landscape and knows how to bring complex products to market. You will be responsible for developing differentiated market positioning, creating sales and marketing enablement resources, supporting product launches, conducting competitive research, and identifying opportunities to accelerate customer acquisition, adoption, and retention.

This is a highly collaborative role that requires someone who can think strategically while also rolling up their sleeves to execute.

Key Responsibilities

Product Marketing Strategy

• Develop and execute comprehensive product marketing strategies for Surgent’s products and solutions.
• Establish clear product positioning, messaging, value propositions, and differentiation for key audiences and market segments.
• Translate complex product capabilities into compelling customer-focused benefits and stories.
• Develop go-to-market strategies for new products, features, and product enhancements.
• Partner closely with Product Management to influence product strategy based on market trends, customer needs, and competitive intelligence.
• Partner with business and education content leads to inform product roadmaps and pricing strategies through market, customer, competitive, and performance insights.
• Lead the vertical’s annual planning and budget, setting marketing investment priorities across products, channels, programs, and external partners and managing performance against growth goals.
• Identify market opportunities and develop strategies to increase product adoption, revenue, and customer retention.
• Oversee SEO, SEM, email, social, web, influencer and affiliate strategy for assigned vertical.

Continuing Education Market & Customer Insights

• Develop a deep understanding of b2b and b2c audiences in assigned vertical(s), including institutions, firms, decision-makers, influencers, and purchasing processes.
• Conduct market research to understand customer needs, industry trends, competitive dynamics, and emerging opportunities.
• Develop buyer personas and customer journey maps for key audiences.
• Gather and analyze customer feedback to identify opportunities for product and messaging improvements.
• Monitor trends across accounting and finance industries.
• Develop competitive intelligence and provide actionable insights to Product, Sales, and Executive Leadership.

Go-to-Market & Product Launches

• Lead product marketing strategy for new product launches and major product enhancements.
• Develop launch plans, messaging frameworks, positioning documents, sales tools, and marketing campaigns.
• Partner with Product, Sales, B2B marketing manager, Demand Generation, Content, Creative, and other teams to ensure successful launches.
• Establish launch objectives, KPIs, timelines, and post-launch measurement.
• Develop strategies to drive awareness, consideration, adoption, and expansion.

Content & Demand Generation

• Lead a vertical marketing team to develop campaigns that generate awareness, engagement, qualified leads, and product adoption.
• Provide strategic direction for website messaging, email campaigns, digital advertising, webinars, events, thought leadership, and other marketing initiatives.
• Partner with Content and Creative teams to ensure marketing assets accurately communicate product value and differentiation.
• Develop customer-facing content that demonstrates how UWorld solves meaningful problems for key audiences
• Use performance data and customer insights to continually refine messaging and marketing strategies.

Measurement & Optimization

• Establish and monitor product marketing KPIs tied to business objectives.
• Analyze campaign, pipeline, product adoption, and customer engagement data to identify opportunities for improvement.
• Evaluate the effectiveness of positioning, messaging, campaigns, and sales enablement programs.
• Communicate product marketing performance, insights, and recommendations to Marketing and Executive Leadership.
• Continuously test and optimize strategies based on data and market feedback.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in product marketing, B2B marketing, or a related marketing discipline.
• Strong understanding of the professional services industry, including buyer decision-making, buying processes, and key stakeholders.
• Demonstrated ability to manage, develop, and set clear priorities for a team of direct reports.
• Proven experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs.
• Strong analytical skills with the ability to translate market and customer data into actionable strategies.
• Experience with SEO, SEM, email, graphic design, and social media best practices
• Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred
• Excellent written, verbal, and presentation skills.
• Ability to collaborate effectively with Product, Sales, Marketing, and Executive Leadership.
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.

Preferred

• Experience in EdTech, e-learning, educational publishing, assessment, SaaS, or continuing education technology.
• Experience marketing products to colleges, universities, faculty, administrators, or academic departments.
• Experience marketing products to accounting firms, firm partners, L&D division leaders, state societies, and HR training leaders.
• Experience working with B2B and/or B2B2C business models.
• Experience supporting enterprise or consultative sales organizations.
• Experience with product launches and integrated go-to-market campaigns.
• Experience using CRM, marketing automation, analytics, and research tools to measure marketing effectiveness.
• MBA or advanced degree in Marketing, Business, Education, or a related field.

Skills & Competencies

• Strategic Thinking: Ability to develop a clear product marketing vision and connect marketing strategy to business objectives.
• Customer-Centric Mindset: Deep curiosity about customers and the ability to translate customer needs into compelling marketing strategies.
• Commercial Acumen: Understanding of how positioning, messaging, marketing, and sales activities influence revenue growth.
• Storytelling: Ability to turn complex products and ideas into clear, persuasive narratives.
• Data-Driven Decision Making: Comfortable using market research, customer insights, and performance data to guide decisions.
• Cross-Functional Leadership: Ability to influence and collaborate across teams without relying on direct authority.
• Execution: Highly organized with a strong bias toward action and the ability to move projects from strategy to completion.
• Communication: Exceptional written, verbal, and presentation skills with the ability to communicate effectively with both technical and executive audiences.

What Success Looks Like

In this role, success means becoming the internal expert on Surgent’s customers, market, and competitive landscape and using that expertise to drive meaningful business results.

Within the first year, the successful candidate will:

• Establish clear and differentiated positioning and messaging for our Surgent portfolio.
• Develop strong relationships with Product, Sales, Marketing, and key business leaders.
• Build scalable sales enablement resources that improve the effectiveness of the sales organization.
• Lead successful go-to-market strategies for key products and product enhancements.
• Establish a repeatable process for gathering and applying customer and market intelligence.
• Identify new market opportunities and strategies for growth.
• Demonstrate measurable impact on pipeline, product adoption, customer engagement, and revenue.

Why UWorld?

At UWorld, you'll have the opportunity to make a meaningful impact on education while working alongside talented, passionate professionals who care deeply about the products we build and the learners we serve.

We offer a collaborative, entrepreneurial environment where employees are encouraged to take ownership, bring new ideas forward, and make a measurable impact.

If you're an experienced product marketer who understands continuing education and is excited about building products and marketing strategies that improve learning outcomes, we'd love to hear from you.

Compensation and Benefits

• Competitive compensation (contingent on experience)
• Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
• A generous paid holiday schedule that includes the entire week of Christmas
• Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
• 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
• Annual professional and career development opportunities available
• Social Committee that offers an inclusive environment to get to know coworkers in a fun way

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.

Originally posted on Himalayas

At Clarivate, we are committed to providing equal employment opportunities for all qualified persons with respect to hiring, compensation, promotion, training, and other terms, conditions, and privileges of employment. We comply with applicable laws and regulations governing non-discrimination in all locations.

Originally posted on Himalayas