Director of Product Marketing, Investing

Wealthfront

United States

Full Time

Posted 20 days ago

Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap. You’ll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science.

Product Marketing at Wealthfront

The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.

Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.

Responsibilities

Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.

Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth

Craft focused briefs, rooted in business and customer insights, for creative teams to execute against

Lead business performance recaps and findings with executive leadership team

Be a voracious consumer of culture and help highlight trends that can inform our creative and product strategy

Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.

Qualifications

8+ years in consumer product marketing or growth marketing, with technology and/or startup experience

Passionate storyteller with strong communication, presentation, and writing skills

Strategic thinker who equally values creativity and marketing effectiveness

Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives

A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.

A low-ego leader with a willingness to get into the details and a tendency to make others around them successful

Experience managing and developing a team of marketers

Personal finance knowledge and experience is a big bonus, but not required

Bachelor's degree or higher

Estimated annual salary range: $196,000-$221,000 USD plus Equity.

Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

About Wealthfront

Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.

We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn their savings into long-term wealth, including:

• A Cash Account that, through our partner banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.

• A zero-commission Stock Investing Account with 50+ handpicked collections that help DIY investors discover new companies and make smarter investing decisions.

• Multiple automated investing portfolios designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.

Our award-winning products have attracted over 1 million clients who trust us with more than $90 billion of their hard earned savings—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk!

For more information please visit .We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please review our candidate privacy notice.

Disclosures: All investing involves risk, including the possible loss of principal. Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile. Wealthfront doesn’t provide tax advice. The Cash Account is offered by Wealthfront Brokerage LLC (“Wealthfront Brokerage”), Member of FINRA/SIPC. Wealthfront Brokerage is not a bank. We convey funds to partner banks who accept and maintain deposits, provide the variable interest rate, and provide access to FDIC pass-through insurance. Investment management and advisory services–which are not FDIC insured–are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. The checking features offered in the Wealthfront Cash Account are provided by Green Dot Bank, Member FDIC. Fees and Eligibility requirements may apply to certain checking features, please see the Deposit Account Agreement for details.

By “award-winning products”, please refer to for more information. Wealthfront Corporation oversees Total Client Assets and Trusted Clients through Wealthfront Advisers and Wealthfront Brokerage. Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.

Originally posted on Himalayas

Global Head of Product Marketing

David Kennedy Recruitment

United States

Full Time

Posted 25 days ago

David Kennedy Recruitment is working with a leading B2B solution provider who are looking to recruit aGlobal Head of Product Marketing.

Position: Global Head of Product Marketing

Location:Remote (FTE):Romania, Bulgaria, Gibraltar, Malta, Serbia, Latvia
Remote (SLA):Belgium, Ireland, Luxembourg, Netherlands, Denmark, Finland, Sweden, Estonia, Lithuania, Czechia, Hungary, Poland, Slovakia, Slovenia, Croatia, Cyprus, Greece

Employment type: Full-time

About the role.
We are looking for a strategic and forward-thinking Global Head of Product Marketing to lead the positioning, messaging, and go-to-market strategy across a diverse iGaming portfolio, including Slots, Live Casino, and Sportsbook. This is a senior leadership role suited to an expert who combines deep product knowledge, market insight, and commercial acumen to drive global growth and differentiation.

DUTIES AND RESPONSIBILITIES:

Define and lead the global product marketing strategy across all iGaming verticals, ensuring alignment with business objectives
Partner with Product, Commercial, and Brand teams to develop compelling messaging, positioning, and high-impact GTM campaigns across international markets
Act as the subject matter expert across all product lines, with a strong understanding of player behaviour, product mechanics, and underlying technology
Lead, mentor, and scale a high-performing global product marketing team
Design and implement a structured GTM framework to support new product launches and major updates
Leverage product analytics, customer insights, and market data to inform strategy and drive performance
Conduct competitive analysis to refine product positioning and support roadmap decisions
Ensure strong cross-functional alignment between Product, Marketing, and Operations teams globally.

REQUIREMENTS:

Fluent in English (C1), with strong proficiency in both written and spoken communication
10+ years of experience in Product Marketing, including at least 5 years in senior or global leadership roles within the iGaming industry
Proven track record of delivering successful marketing strategies across all 3 verticals Slots, Live Casino, and Sportsbook
Strong understanding of the full product lifecycle, including acquisition, retention, and monetization strategies
Experience launching and scaling products across multiple international markets
Data-driven approach with the ability to interpret metrics and optimise performance
Excellent communication, storytelling, and stakeholder management skills
Demonstrated leadership experience managing distributed, multicultural teams
Bachelor’s or Master’s degree in Marketing, Business, or Product Management (MBA preferred).

BENEFITS:

Opportunity to shape global product marketing strategy within a leading iGaming environment.
High-impact leadership role with exposure to international markets and senior stakeholders.
Collaborative, fast-paced environment focused on innovation and growth.
And many others!!!