Get the chrome extension Product Marketing Manager
Velixo
About Velixo
With close to 3,300 customers globally, Velixo is a leading Excel-based software company specializing in developing reporting, budgeting, data and template solutions for various ERP software such as Acumatica, Sage Intacct, and Microsoft Dynamics 365 Business Central. We provide advanced yet simple-to-use reporting tools that empower businesses to gain valuable insights, become more efficient, and automate processes from and to their ERP data.
About the job
The Product Marketing Manager is a global position that will be a cornerstone in driving the growing global success of Velixo and its industry-specific focus, across several ecosystems. You will work ‘hand in glove’ with the Product Management and Leadership teams to craft the propositions that drive the evolution of Velixo. Through strategic thinking and analysis to understand the range of buyer and user personas we would want to attract, this critical role will provide insight into the market for cloud solutions for various industries, ecosystem trends, and competitor landscape, creating clarity around how we win. To do this, you will require significant focus and building out specific customer segmentation, clarity around vertical and sub verticals industries we want to serve, the ability to communicate crystal clear ICP (Ideal Customer Profiles), Objection Handling and Positioning datasheets, and the ability to energize every internal or partner teams.
What's in it for you?
You will be able to develop and evolve the global go-to-market strategy, design winning propositions including messaging and positioning, and work with the leadership team in crafting the next stage of Velixo. You will also be able to connect across global teams, develop creative and innovative product marketing strategies driven by customer insight, inspire our sales and marketing channels through the delivery of successful commercial results.
Location – This is a fully remote job, open to candidates in North America.
Responsibilities
As part of the Product Marketing department:
You will play a pivotal role in driving growth by defining compelling customer value propositions that align with the company’s strategy and maximize Velixo’s brand differentiation. This includes collaborating with the product, marketing and commercial teams as well as our many partners to establish frameworks that ensure proposition success, and delivering impactful presentations, e-books and other assets in collaboration with the Marketing team.
You will take full ownership of launching new products and propositions and deliver successful go-to-market strategies, inclusive of enablement packs for both internal and external stakeholders.
You will work closely with the leadership team, you will guide region-specific plans, developing detailed channel strategies, messaging, positioning, value-added content, and sales enablement tools.
To push and guarantee the Velixo messaging resonates with prospects, you will lead the strategy and execution of our customer case study track, ensuring a continuous focus and release cycle of quality customer case studies with measurable outcomes by ERP, Industry and/or specific use cases.
Working closely with the CPO and the marketing team, you will contribute to taking the messaging and structure of the Velixo website to the next level.
Additionally, you will manage the delivery of the proposition roadmap in partnership with product strategy, pricing, and go-to-market teams to achieve financial targets.
Acting as a global ambassador for Velixo, you will contribute to thought leadership, represent the brand at events, and possibly on social media, with analysts, and through digital channels, showcasing exceptional Velixo content.
Skills, know-how and experience:
Proven experience in a customer and commercially led Product Marketing role with deep domain expertise and a track record of building and executing product and proposition growth strategies across multi-functional teams.
Experience of launching new products and value propositions.
Strong knowledge of product centric organizations and industries, which includes a deep understanding of the business needs and challenges faced by customers, and competitors in the space.
Experienced in product marketing methodologies, value proposition development, combined with marketing/communications and ability to work with Product and Commercial teams.
Experience working within the ERP space, either directly or indirectly.
Ability to operate at both a strategic and operational level – Established experience launching successful products in highly competitive technology markets.
Proven creative thinker that independently generates and executes on innovative product marketing ideas. Proven track record in crafting compelling positioning and thought leadership content.
Working for Velixo:
At Velixo, we believe in creating an inclusive and diverse work environment. We encourage applications from individuals of all backgrounds and experiences.
We offer:
Flexible working hour arrangements and a 100% work-from-home job.
A competitive salary and several social benefits such as participation to a private health insurance, retirement plan contributions.
A successful, lean, dynamic and financially positive company, with clear and achievable goals.
A diverse and distributed team of unique, talented and highly motived individuals.
Assistance to grow your skills and set up your home office.
Originally posted on Himalayas
Senior Product Marketing Manager
Picus
About Picus
Trusted by many Fortune 500 enterprises, Picus was named a 2025 Gartner Peer Insights Customers’ Choice for Adversarial Exposure Validation and is recognized as an Innovation Leader in the Frost Radar for Automated Security Validation.
About The Role
If you're a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and driven leader to have a direct impact on the future of our business by helping to influence global adoption of our award-winning Picus Security Validation Platform.
We are looking for a dynamic individual contributor to drive key initiatives and elevate our Product Marketing function and play a critical role in shaping our positioning and GTM strategy. In this Senior Product Marketing Manager role, you will build our market presence, with a keen point of view, and a dedicated AR strategy in a dynamic and popular market. You will be responsible for contributing and executing product marketing strategy while working in lockstep with Product Management, Technical Marketing, Growth Marketing, and report directly to the CTO.
What You'll Do
- Contribute to and execute Product Marketing, shaping and mastering every message. Deliver crisp and differentiated positioning and messaging that continues to evolve alongside our platform and market position. Use industry shifts to our advantage, and position Picus as a thought leader.
- Partner closely with Product Management, bringing strong technical understanding and knowhow so you can contribute to customer conversations, product roadmap strategy and align PM on our AR and marketing initiatives.
- Be an authority on the market. Stay up to date on market trends, competitive intelligence, and the cybersecurity landscape to identify areas for growth and keep the team on the bleeding edge of our competitive market.
- Partner with Sales as a trusted advisor. Closely work with sales and technical teams to refine our value proposition. Ensure the delivery of high quality assets, training and partner content. Deliver sales enablement, sales plays and objection handling tool sets that motivate and arm our team to win.
- Contribute our Analyst Relations program and strategy. Work closely with product management and our CTO/Co-founder to deliver a vision that is recognized by key analysts and earns inclusion in upcoming publications.
- Drive focus and understanding company-wide of our ICP and core differentiators. Contribute our customer data and define our ICPs and personas. Empower Growth, SDR and Sales teams so they can target and operate cohesively.
- Own execution of Product Launch Strategy. Proactively plan and time our product launch roadmap to deliver timely and informed product announcements that keep Picus at the forefront of our market. Lead cross-functionally ensuring alignment and go-to-market success.
What You Have
- 3+ years of experience in B2B cybersecurity software product marketing
- Deep understanding of the cybersecurity ecosystem, and specific expertise in some of these categories: automated pentesting, BAS, EDR/XDR, SIEM, RVBM, Vulnerability Management
- Drive to be hands on and competitive in a high-stakes environment and competitive landscape.
- Progressive growth over the course of your career and proven success in managing key initiatives.
- Demonstrated collaboration and alignment with product management to create messaging that resonates in the market
- Experience working with sales leadership and technical teams to translate key differentiators into sales enablement outputs
- Communication and presentation mastery that is easy to consume, and engages customers, prospects and sales teams. You can motivate sales teams and customer success with the latest launch enablement presentation with ease and gladly serve as the evangelist for our products
- Very strong presenting and storytelling skills, specifically the ability to distill complex product capabilities into a simple and compelling narrative that delivers on our unique value. Delivering comprehensive long form content
- Proactive and inquisitive nature, with problem solving skills that can lead teams through cybersecurity start-up challenges.
- History of technical or customer facing roles (ie. support, incident response or systems engineering) are very desirable.
- Values and ethics that align with the Picus team
- B.S. or equivalent experience
Working at Picus
Originally posted on Himalayas