Product-Marketing-Manager, Marketing-Manager, Product-Marketing-Lead Jobs

What is the role:

Offchain is looking for a strategic, hands-on Senior Product Marketing Manager to drive go-to-market and growth for ZeroDev, our smart account and wallet infrastructure for developers, fintechs and financial institutions building programmable finance. This role is made for a builder who thrives at the intersection of product, sales and growth, and who can connect every campaign to pipeline and revenue.




This is a full-stack role. One week you're shipping a launch; the next you're working in HubSpot and supporting commercial proposals with Sales. You'll work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev's footprint with both crypto-native builders and enterprise buyers.

What you'll do:

Develop product positioning, messaging and competitive framing across the ZeroDev product line, and evolve it as products mature.

Define go-to-market plans and run launches end to end, developing content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement.

Run content, search and lifecycle programs. Own the X and LinkedIn calendar, SEO and answer-engine visibility, the monthly newsletter, nurture flows and customer case studies.

Own growth operations: HubSpot administration, lead scoring and routing, campaign tracking (UTMs, PostHog) and funnel dashboards.

Equip Sales with proposals, battlecards, account briefs and discovery prompts grounded in the product to assist in moving customers through the pipeline .

Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated GTM efforts.

Contribute to OKRs and performance tracking frameworks, and manage marketing budget and paid campaigns against named opportunities.

What you'll need:

5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure

Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes

Strong copywriting and storytelling skills - able to distill complexity into clarity

Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting

Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue

Comfort navigating ambiguity and solving open-ended problems with structure and insight

Daily AI tool user who can build simple agent workflows or automations

Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies

Bonus: Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success

Perks:

Remote-first global workforce + NY office
Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
Medical, dental & vision coverage (US + some other countries)
401k retirement plan + company match (US only)
Wellness stipend
Home office set up / ergonomic equipment program

Originally posted on Himalayas

Product Marketing Manager

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we’ve helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they’re changing their world with kindness and generosity.

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role:

We are looking for a Product Marketing Manager to help our rapidly growing, award-winning organization bring world-class product marketing to our giving communities, making it easier for them to understand how Givelify’s products can help them achieve their goals and do more good.

In this role, you will shape Givelify’s positioning, messaging, and go-to-market strategies for products and customer segments. You will use customer and market research, competitive intelligence, industry best practices, and company data to translate donor and Giving Partner needs into product narratives, launch strategies, and marketing and enablement materials.

You will also collaborate with multiple cross-functionable teams from Product to Customer to drive strong launches, adoptions, and growth. Success will be measured through KPIs, including product usage, NPS, and percentage of consistent givers.

If you are a mission-driven product marketer who cares deeply about helping audiences understand how the right products can support their goals, solve real problems, and help them do more good, we would like to speak with you.

Your team:

You will join the Product Marketing Team, reporting to the Senior Product Marketing Manager. The team drives product awareness and usage by helping donors and Giving Partners clearly understand how Givelify products help them achieve their goals better than any alternative — through insight-driven positioning, messaging, pricing, packaging, and marketing and sales channel activation.

You will be surrounded by brilliant, passionate people committed to success. Within Marketing, you’ll collaborate closely with Brand, Channel, and Content. Your key cross-functional partners will include Product, Creative, Customer Success & Experiences, Data Science & Insights, and Strategic Partnerships.

The product marketer, you will get to:

Lead and complete key product marketing milestones that impact nearly 2 million generous donors and more than 75,000 nonprofits and places of worship.

• Research & Customer Insights: Conduct customer, market, and competitive research to understand donor and Giving Partner needs, market trends, competitive alternatives, and opportunities for Givelify to better serve them.
• Positioning & Messaging: Translate insights into strong positioning and simple, compelling product messaging that communicates Givelify’s value to target audiences. Lead audience validation to improve resonance and effectiveness.
• Launch Strategy: Build launch campaigns and channel plans based on target audience insights, market learnings, company goals, and past performance.
• Launch Asset Development & Enablement: Create, maintain, and update core product marketing assets, including positioning and messaging strategies, audience insights, competitive snapshots, launch initiative strategies, and enablement materials.
• Optimization: Track launch results and optimize plans using qualitative and quantitative data, including but not limited to audience voice, product awareness and adoption. Monitor market trends, customer feedback, and competitive activity to identifyfuture growth opportunities.

To be successful in this role, you’ll also:

• Customer Understanding: Build a strong understanding of donors, Giving Partners, nonprofits, places of worship, and the teams who support them.
• Strategy and Business Case: Turn customer, market, competitive, and company data into clear recommendations that improve messaging, launch strategy, adoption, and growth.
• Cross-functional Collaboration: Partner with Product, Marketing, Customer Success & Experiences, Strategic Partnerships, and Data Science & Insights to refine strategies and execute successful launches.
• Project Management: Manage launch workstreams, timelines, dependencies, approvals, and stakeholder communication to keep initiatives moving forward.
• Documentation: Ensure every initiative’s plan, results, and learnings are clearly communicated, documented, and discoverable for future use.
• Continuous Improvement: Use performance data, audience feedback, and launch learnings to improve future campaigns, customer communications, and enablement materials.

Your experience:

• 3+ years of relevant, demonstrable experience in product marketing. 5+ years of total experience in marketing and/or strategy
• MBA or MS in marketing or business
• Experience working in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
• Strong experience in product marketing fundamentals, including but not limited to consumer insights and market research, product positioning & messaging development, and GTM strategy building & execution
• Certification(s) in product or customer marketing a plus
• Experience in hypothesis-based test-and-learn growth approach a plus
• Experience in lifecycle marketing a plus

Your superpowers:

• Combination of a customer-centric, data-oriented mindset with creative/brand sensibilities
• Strategic thinker with a data-driven approach to driving content development decisions
• Seasoned at connecting the dots between the psychology of consumer behavior, communication, and data
• Excellent communicator who uses storytelling to break down complex topics into fifth grade concepts
• Strong interpersonal skills, enabling effective collaboration with cross-functional teams and senior stakeholders
• Preference for working in an agile environment with a “get it done” mentality
• Outstanding project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously

Our culture:

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.

At the heart of everything we do are our giving community, our donors and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center.

About Givelify

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of over 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $7.5 billion in donations across more than 80,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 135,000 verified, authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.

Ready to join the Givelify team? Apply below.

Originally posted on Himalayas

Who we are: Yourgi is on a mission to become Earth's most trusted pet care connector, connecting pet parents with a reliable local network of certified professionals, pet resorts, and veterinary centers. Backed by a passionate team, our mission is to make pet care simple, accessible, and joyful for all. Because pets aren't just animals—they're family.

Why Yourgi Connect

You’d be one of the first people shaping how an entirely new product line goes to market — not iterating on year five of an established playbook. If you like building the plane and flying it, this is that role. EEO

Yourgi affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
Yourgi endeavors to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our recruitment team.

At Yourgi, we're all about creating a workplace that's bursting with diversity and inclusivity. We don't play favorites or judge folks based on skin color, religion, gender, age, disability, or any other protected characteristics. Our hiring decisions are solely based on what you can bring to the team. So, we're throwing the door wide open for all like-minded candidates who believe in celebrating and honoring diversity and inclusion. Ready to join our pack?

Originally posted on Himalayas

About Empower Community Care

Empower Community Care is a family of mission-driven organizations delivering evidence-based behavioral health, child welfare, and community care programs and services. Our portfolio includes BSFT, Carey Group, Evidence-Based Associates (EBA), FFT LLC, MST Services, Orbis, and The Incredible Years — each advancing outcomes for children, families, and the communities we serve.

Position Summary

Empower Community Care is seeking a strategic, hands-on Senior Product Marketing Manager to lead positioning, product and portfolio messaging, commercialization, and cross-functional launch execution for priority products, platforms, services, and enterprise initiatives.

Reporting to the Vice President of Marketing, this role will be a senior individual contributor and trusted strategic partner to leaders across marketing, growth, sales, product/service delivery, and the broader organization. The Senior Product Marketing Manager will translate complex offerings into clear, differentiated market stories and lead the go-to-market plans required to bring them successfully to market.

The ideal candidate is an experienced product marketer and highly collaborative leader who brings diverse stakeholders together around a shared direction. They are comfortable navigating complexity, translating strategy into practical plans, and balancing big-picture thinking with hands-on execution. This role will guide cross-functional go-to-market planning and readiness, partnering with accountable leaders to ensure timely, well-informed product, commercial, and launch decisions

Key Responsibilities

• Lead market, customer, buyer, competitive, sales, and internal research to identify audience needs, market opportunities, differentiators, barriers to adoption, and commercial implications.
• Build and lead a practical competitive-intelligence program that monitors competitor offerings, positioning, go-to-market activity, market trends, and buyer perceptions; translate insights into differentiated messaging, competitive strategy, sales enablement, launch recommendations, and executive updates.
• Develop clear positioning, messaging, value propositions, proof points, personas, buying-committee guidance, and solution narratives for priority products, platforms, services, and initiatives.
• Lead end-to-end go-to-market planning and cross-functional launch execution for major initiatives, including integrated workback plans, timelines, owners, dependencies, meeting cadence, readiness reviews, risks and issues, decision logs, follow-up, internal communications, executive status reporting, and post-launch optimization.
• Partner with the VP of Marketing and cross-functional leaders to translate Empower’s marketing and commercial strategy into practical portfolio messaging, market-facing architecture, launch requirements, and activation plans.
• Create scalable product-marketing processes and templates for positioning, campaign briefs, launch planning, sales enablement, readiness reviews, and post-launch learning.
• Partner with marketing, growth, sales, and partnership teams to translate GTM strategy into integrated campaigns and account-based marketing programs, including clear audience, messaging, offer, channel, content, follow-up, and measurement requirements.
• Create and maintain practical sales, partnership, and customer-facing enablement, including solution overviews, pitch decks, messaging guides, talk tracks, discovery questions, battlecards, objection handling, FAQs, and internal training materials.
• Facilitate cross-functional teams and provide clear strategic direction, briefs, and feedback that improve the quality and consistency of work across marketing and key stakeholder groups.
• Define and report on meaningful launch and product-marketing measures — including readiness, enablement adoption, engagement, qualified demand, pipeline influence, adoption, customer feedback, retention, and expansion — and provide decision-oriented updates to the VP of Marketing.

Required Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field; Master’s degree preferred, or equivalent professional experience.
• 8+ years of experience in product marketing, solution marketing, go-to-market strategy, strategic marketing, commercialization, portfolio marketing, or a related discipline.
• Demonstrated success leading complex, cross-functional launches for products, platforms, services, solutions, or strategic initiatives.
• Strong experience developing differentiated positioning, messaging, value propositions, audience segmentation, and sales-enablement materials for complex offerings.
• Experience in enterprise, consultative, healthcare, public-sector, technology, professional-services, or similarly complex B2B environments with multiple stakeholders and longer buying cycles.
• Excellent project and program-management, written, presentation, facilitation, and executive communication skills.
• Experience partnering with sales, business development, partnerships, product/service teams, customer-facing teams, and marketing channel owners to execute integrated GTM programs.
• Familiarity with CRM, marketing automation, pipeline and campaign reporting, and web or digital analytics; experience with HubSpot strongly preferred. Experience with sales-enablement, project-management, collaboration, and AI-enabled workflow tools is a plus.

Preferred Qualifications

• Experience in behavioral health, healthcare, community care, child and family services, human services, public-sector, education, criminal justice, or another complex mission-driven market.
• Experience marketing behavioral-health technology, healthcare technology, enterprise software, technology-enabled services, evidence-based programs, or professional services.
• Experience with account-based marketing, named-account strategies, sales enablement, and partnership marketing.
• Experience working in a lean or scaling marketing organization where the individual is expected to be both strategic and hands-on.
• Demonstrated ability to thoughtfully and responsibly apply generative AI, AI-enabled tools, and emerging AI-agent workflows to improve research, analysis, content development, campaign execution, and team productivity. Brings sound judgment around data privacy, confidentiality, accuracy, brand standards, human review, and appropriate governance.

Work Environment & Physical Requirements

• This is a remote position requiring reliable high-speed internet and a dedicated home-office workspace.
• Primarily sedentary work involving extended periods at a computer; must be able to communicate effectively via phone, video, and in writing.
• Occasional travel required (approximately 5–15%) for team meetings, conferences, or launch events.
• Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this role.

Benefits

Empower Community Care offers a competitive total-rewards package, which includes medical, dental, and vision coverage; retirement savings; paid time off and holidays; and life insurance.

Equal Employment Opportunity

Empower Community Care is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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Originally posted on Himalayas