Product-Marketing-Manager, Marketing-Manager, Product-Manager Jobs

Overview

Every day, Imagine Communications is delivering billions of media moments all over the world — anywhere, anytime, and on any device. Imagine Communications delivers innovative, end-to-end media software and networking solutions to over 3,000 customers in more than 185 countries, including the world’s leading broadcasters, network operators, and content owners who rely on our playout and infrastructure solutions to keep their channels on air and their operations running at scale.

A Bit About The Role

Reporting to the Sr. Director of Marketing, as a Product Marketing Manager for our Playout and Infrastructure products, you are responsible for deeply understanding the market and making your products highly visible as part of a truly compelling proposition for the customer base.

This role is the strategic center of gravity for how Imagine’s Playout and Infrastructure portfolio reaches the market. You own the go-to-market strategy — defining who to target, with what message, through what channels — and you lead that thinking in close partnership with product, engineering, sales, support, and marketing teams. You are an enthusiastic and knowledgeable portfolio evangelist for the “Make TV” side of our business — the playout, infrastructure, and operational technology that keeps broadcasters on air.

This role serves as the critical bridge between technical development and go-to-market strategy. You work with engineering and product owners to deeply understand the roadmap and translate it into positioning, messaging, and market strategy that resonates with buyers and empowers the teams around you. You back up strategic insights with market evidence — knowing your competitors, your buyers, and how purchasing decisions are made — and use that knowledge to ensure the full organization is aligned on who we’re targeting, what problems we solve, and why Imagine is the right choice. You understand the buying community for products and what value proposition and messaging support their needs.

• Own positioning and messaging for the Playout and Infrastructure portfolio — developing clear value propositions, buyer-specific narratives, and competitive differentiators that translate complex technology into compelling reasons to choose Imagine
• Lead go-to-market strategy, defining target audiences, the messages that resonate with each, and how we reach them — building programs that find customers and help them find us
• Partner with Product Owners to shape go-to-market plans for new products and releases, ensuring market and buyer perspectives are embedded in how we develop, launch, and evolve the portfolio
• Lead the development of high-impact content that moves buyers through the decision process — customer case studies, white papers, and thought leadership that demonstrate real-world value and set Imagine apart
• Equip the sales team with the tools to compete and win — including presentations, product battle cards, and deal-specific materials that communicate value clearly across technical, user, and economic buyers
• Own Imagine’s voice in the market through website, blog, and press content that reflects current positioning and speaks to the right audiences at the right moment
• Identify the industry events, trade shows, and speaking forums that matter most to our buyers, and lead the strategy for how Imagine shows up — what story we tell, who tells it, and what outcomes we drive

About You

• Track record in product marketing within the context of a complex broadcast technology or infrastructure vendor
• In-depth knowledge of broadcast playout, signal processing, and infrastructure products and markets
• Experience with market positioning, business development, and competitive analysis
• Strong global business acumen and strong customer orientation
• Ability to develop strategic relationships and sell the vision; ability to influence at multiple levels of an organization
• Strong and effective oral and written communication skills
• Intellectual curiosity and the ability to deliver business insight
• Ideally, a strong public speaker, comfortable in front of large, senior groups, and a solid writer
• Demonstrated ability to build strong cross-functional relationships and lead effectively in a fluid, customer-oriented environment; able to manage competing priorities and drive to results across diverse teams and stakeholders
• Comfortable leveraging AI tools to accelerate research, content development, and analysis — using technology to work smarter and deliver higher-quality output faster

Celebrating Difference

At Imagine Communications, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our customers, our employees, our products, and our communities. We are committed to providing an environment of mutual respect. Imagine Communications is proud to be an equal opportunity workplace and is an affirmative action employer.

Originally posted on Himalayas

Manager, Product Marketing

Location: Remote | Full-Time

RethinkFirst is seeking a strategic, hands-on Manager, Product Marketing to lead and develop a team while directly owning product marketing for key lines of business. This role translates customer, market, product, and performance insights into clear positioning, pricing and packaging, go-to-market strategies, and growth recommendations in close partnership with Product, Sales, Customer Success, Finance, and Marketing.

In This Role You Will

Lead the Team and Portfolio

• Lead, coach, and develop a team of product marketers, setting clear priorities, expectations, and standards for high-quality work.

• Directly own product marketing strategy and execution for designated lines of business, from market assessment through launch, adoption, and growth.

• Partner with Product and business leaders to shape roadmaps, commercialization priorities, investment decisions, and growth plans.

Define Market and Commercial Strategy

• Develop a clear view of customers, competitors, market dynamics, and whitespace through research, win/loss insights, product data, and field feedback.

• Own segmentation, ideal customer profiles, competitive intelligence, and TAM/SAM/SOM analysis to inform where and how the company can win.

• Turn market and business insights into actionable recommendations for product investment, revenue planning, and routes to market.

Shape the Offer and Bring It to Market

• Lead positioning, messaging, value propositions, buyer insights, and competitive differentiation for assigned businesses.

• Own pricing and packaging strategy in partnership with Product, Finance, Sales, and business leadership, using customer value, competitive context, product economics, and deal data to guide decisions.

• Lead go-to-market strategy for new products, major enhancements, and packaging changes, aligning teams on audiences, objectives, readiness, enablement, and measures of success.

Enable Growth and Measure Impact

• Equip Sales and Customer Success with the narratives, tools, training, and competitive guidance needed to win, retain, and expand customers.

• Partner with Customer Success and Sales to identify customer advocates and translate testimonials, reference stories, and case studies into compelling proof points for campaigns, sales conversations, and executive audiences.

• Track adoption and commercial performance, including pipeline influence, conversion, win rate, retention, expansion, and price realization, and adjust strategies based on results.

• Communicate priorities, insights, risks, and recommendations clearly to executives and cross-functional partners.

What We Are Looking For

• 8+ years of product marketing, go-to-market strategy, or related experience in B2B SaaS or another complex solution environment, including 3+ years of people management.

• Demonstrated ownership of a product, portfolio, or line of business and a record of turning market insight into adoption, growth, or improved commercial performance.

• Hands-on experience with pricing and packaging, TAM/SAM/SOM analysis, segmentation, customer research, competitive intelligence, positioning, messaging, and product launches.

• Experience building customer advocacy programs, developing testimonials, and creating case studies that connect customer outcomes to market positioning and revenue growth.

• Experience partnering with enterprise Sales, Product, Customer Success, Finance, and Marketing teams through complex decisions and launches.

• Strong people leadership with the judgment to set direction, delegate meaningful ownership, give clear feedback, and step into the work when needed.

• Commercial and analytical fluency, including the ability to structure ambiguous questions, test assumptions, interpret data, and make defensible recommendations.

• Excellent writing, storytelling, presentation, project management, and executive communication skills, with the ability to make complex products and decisions easy to understand and move cross-functional teams toward action.

• A hands-on, entrepreneurial mindset and comfort operating in a fast-moving environment with incomplete information.

• Experience in healthcare, education technology, human capital, or another regulated or specialized B2B market is preferred.

  Location: Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, WY

  Our commitment to an inclusive workplace

  RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

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  Recruiting Fraud Alert: Job applicants should be aware that there are external parties posing as RethinkFirst recruiters. These scams may include fraudulent communications via social media platforms (such as LinkedIn), email, or requests to schedule interviews.  Note that any recruiting related communication you receive from RethinkFirst would come from an @rethinkfirst.com e-mail address, @applytojob.com email address (via our talent acquisition system), ‘’ email address, and/or be found on the Rethinkfirst.com website.  Please also note that at no point during our recruitment process will we request any form of monetary payment. If you believe that you have been a victim of job recruiting fraud, you should file a report with your local law enforcement.

Originally posted on Himalayas

Overview

HealthEdge® offers AI-powered operational infrastructure for health insurance companies, guaranteeing an enduring financial edge in an increasingly competitive market. We're experiencing strong market momentum, with a growing number of health plans choosing HealthEdge to modernize their operations and compete more effectively. As we expand, we're investing in the people who power that growth, making this a pivotal moment to join us and shape the future of healthcare technology. Learn more at HealthEdge.com.

Position Overview:

HealthEdge is seeking a dynamic Marketing Manager in Product Marketing to join its growing marketing team. This person would work cross-functionally to support, position, and market the company’s HealthEdge Source™ products. Reporting to the Director of Product Marketing for Core Solutions (HealthRules Payer, Provider Data Management and HealthEdge Source), this individual would develop and execute marketing plans, commercialization efforts, initiatives, campaigns, communications, quantitative and qualitative assets, and messaging. Additionally, they would contribute to organizational awareness of the market and competitive landscape. Also, this role provides ongoing marketing support for the competitiveness of existing products. The ideal candidate has experience in the healthcare IT and/or enterprise software industries, possesses strong market analysis and execution skills, and is a strong cross-functional team leader who enjoys driving change in a fast-paced, thriving environment. 

About Commercial Excellence:

The HealthEdge Commercial Excellence function includes Sales, Customer Success, and Marketing. These three organizations, combined as the Commercial Excellence function, are responsible for meeting the business’s annual and long-term financial objectives, ensuring ongoing customer satisfaction, and increasing HealthEdge brand awareness and market visibility.

Your Impact: 

• Develops and executes annual product marketing plans, programs, and tactics aligned with business goals. 

• Work closely with Sales, Account Management, Business Development Representatives, and Demand Generation to build campaigns and content for opportunity creation and engagement throughout the sales process and all buyer stages. 

• Builds market knowledge and conducts primary and secondary research to capture insight into market trends, market segmentation, competitive landscape, customer needs, and end-user behaviors. 

• Contributes to competitive intelligence findings and insights. Synthesizes information into battle cards designed to inform key stakeholders. 

• Develops a deep understanding of buyers to inform, create, and maintain target personas that cover buyer needs and the purchasing decision process. 

• Helps create and continuously refine messaging and positioning for the HealthEdge Source solution in the payer and adjacent markets. 

• Collaborates directly with the product management team to distill key functionality and benefits into core product messages. 

• Leverages messaging to inform, contribute to, and develop collateral, web content, public relations pitches, blog posts, campaign content, customer case studies, and other thought leadership content. 

• Participates in product launches by collaborating with product management and organizational leadership on strategy, positioning, pricing, packaging, and sales enablement; ensures launches are integrated with demand generation campaigns. 

• Develops customer references, testimonials, and case studies for external and internal use. 

• Leverages the collective outputs of various marketing activities to support sales and accelerate pipeline velocity by developing and maintaining multiple sales enablement materials, including collateral and presentations, competitive battle cards, persona profiles, training sessions, and other prioritized enablement programs as identified. 

• Estimates, leads, develops, and directs the work of cross-marketing and HealthEdge Source Business contributors, team leaders, and supervisors. Responsible for directing and tracking HealthEdge Source Product Marketing results and resources against goals.  

• Establishes new processes and procedures that promote clear communication, transparency, and efficiency.   

What You Bring:

• 5-6+ years of relevant work experience in fields such as technical marketing, technical pre-sales, training, or product marketing/management in a healthcare technology/product environment, ideally for the payer market segment 

• 1-2+ years demonstrated track record in crafting positioning and marketing content 

• Exercises judgment to plan and accomplish individual and team goals.   

• Comfortable making decisions about complex issues. May escalate more complex issues to senior management to ensure alignment on approach. 

• Ability to navigate a high-growth, collaborative culture with a high degree of adaptability 

• A Bachelor’s degree in marketing, business, technology, or a relevant field of studies such as computer science OR relevant industry experience in marketing of technical products 

• Masters degree in business is preferred 

• Demonstrated ability in launching and growing innovative technology products 

• Strong writing, communication, presentation development, and story-telling/delivery skills 

• Exceptional team player with the ability to lead through influence and drive high-impact outcomes with product management, sales, finance, and operations 

• Strong organizational and project management skills with a bias for action 

HealthEdge commits to building an environment and culture that supports the diverse representation of our teams. We aspire to have an inclusive workplace. We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers.

Geographic Responsibility: Remote, US

Type of Employment: Full-time, permanent

FLSA Classification (USA Only): Exempt

Work Environment: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: 

• The employee is occasionally required to move around the office. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

• Work across multiple time zones in a hybrid or remote work environment.

• Long periods of time sitting and/or standing in front of a computer using video technology.

• May require travel dependent on company needs.

The above statements are intended to describe the general nature and level of the job being performed by the individual(s) assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required. HealthEdge reserves the right to modify, add, or remove duties and to assign other duties as necessary. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position in compliance with the Americans with Disabilities Act of 1990. Candidates may be required to go through a pre-employment criminal background check.

HealthEdge is an equal opportunity employer. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.

**The annual US base salary range for this position is $152,000 to $164,000 This salary range may cover multiple career levels at HealthEdge. Final compensation will be determined during the interview process and is based on a combination of factors including, but not limited to, your skills, experience, qualifications and education. 

Originally posted on Himalayas