Senior Product Marketing Manager

Level Data

United States

Full Time

Posted 5 days ago

Level Data is a leader in K-12 education data solutions, offering innovative data management and integration services that empower schools to streamline operations, enhance student performance, and maintain accurate, real-time data. Our tools help educational institutions simplify data quality, reporting, and compliance-allowing educators to focus on what matters most: student success. Level Data is a fast-growing, software-as-a-service company.

The Role

The Senior Product Marketing Manager (Sr. PMM) owns the positioning, messaging, and cross-functional execution for Level Data’s product portfolio. This is a critical role responsible for driving product adoption, supporting revenue growth, and representing the voice of the educator throughout the product lifecycle.

You’ll turn complex product capabilities into clear, compelling stories that resonate with K–12 decision-makers—from district administrators and special education leaders to curriculum, technology, data, and executive leadership.

This is an ideal role for a strategic product marketer who can connect customer insight, market dynamics, and company priorities into clear messaging and executable GTM plans. Equally important, this person works AI-first: fluent with AI tools in day-to-day execution, and deliberate about turning that fluency into documented, repeatable workflows that compound the team's output over time.

Core Responsibilities

Positioning & messaging:Develop differentiated messaging and value propositions that resonate with district decision makers, teachers, and curriculum leaders.
Go-to-marketing strategy:Lead go-to-market planning for new products, features, enhancements, and strategic initiatives; Develop launch strategies, target audiences, messaging, enablement plans, campaign recommendations, and success metrics.
Sales enablement:Create high-impact sales collateral, pitch decks, training materials, and objection-handling guides. Deliver product training to Sales and Customer Success teams.
Customer & Market Insight:Serve as the voice of the customer and competitive research.Build an AI-assisted research cadence — synthesizing customer calls, win/loss data, support themes, and competitive sources on a predictable schedule — and translateinsights into actionable recommendations for product development and marketing campaigns.
Cross-Functional Collaboration:Partner with Product Managers to influence roadmap prioritization. Support product launch in partnership with the marketing team.
Content & Demand Generation:Translate product strategy into campaigns that generate awareness, engagement, pipeline, and revenue; Develop messaging and content for campaigns, webinars, events, thought leadership, product pages, guides, and other marketing programs.
AI-Enabled Process & Productivity:Own how AI is applied across product marketing. Build, document, and continuously improve repeatable AI-assisted workflows for messaging, content, research, and enablement; set quality and review standards so AI output meets our bar; and measure the productivity gains those workflows deliver.

Why You’re a Great Fit:

You treat productivity as something to be engineered: you look for the repeatable version of every task, and you keep pace with how AI changes the work.

5–8+ years of experience in product marketing, B2B SaaS marketing, or a related role.
Deep familiarity with K-12 education landscape and adoption market.
Experience in fast-growing organizations, including shaping positioning and messaging after acquisitions to create a cohesive portfolio story.
Strong ability to translate complex products and technical capabilities into simple, compelling customer stories.
Exceptional communication skills—both written and verbal.
Experience partnering cross-functionally with Product, Sales, Customer Success, and Marketing teams.
Strong analytical skills with the ability to interpret market and customer data.
Demonstrated fluency with AI tools in a marketing context, not just experimentation, but consistent use in producing real work.
A track record of turning AI use into repeatable process: documented workflows, reusable prompts and templates, and quality standards others on the team can follow.
Bachelor’s degree required; advanced degree (MBA or MA in Education/Marketing) a plus.

Originally posted on Himalayas

Product Marketing Manager - EMS

First Due

United States

Full Time

Posted 20 days ago

About First Due

First Due’s mission is to prevent first responder injury or death by providing fire and EMS agencies with transformative, end-to-end software solutions that empower them to run safer, smarter, and more effective operations.

Job Title: Senior Product Marketing Manager

Location: Remote - US Only
Country: United States
Department: Marketing
Position Type: Full-Time
Salary: $125,000 + Bonus

Job Summary:

First Due is seeking a Product Marketing Manager for the EMS market. This role owns EMS product marketing end-to-end: market segmentation, personas, messaging and positioning, competitive intel, field enablement, pricing, packaging, and the overall EMS go-to-market strategy.

The EMS Product Marketing Manager will scale up our presence in the EMS market which is the fastest growing segment of our business. Reporting to the Director of Product Marketing, this strategic doer will partner closely with Sales, Marketing, Product, Revenue Operations, and Customer Success, as the company expert on all things EMS and the go to resource for understanding the EMS market. The ideal candidate combines strategic thinking with hands-on execution and has a track record of successful PMM market ownership.

Key Responsibilities:

Successfully taking First Due's portfolio of EMS products to market.
Build a deep understanding of the industry, competitors, market and help guide product roadmap and GTM strategy in the EMS market.
Work closely with customers to understand value props, and product gaps, delivering this information back to Product to inform roadmap.
Develop messaging and positioning that is clear, differentiated, and monetizable.
Deeply understand all competitors and market dynamics.
Arm and enable sales with the tools and content needed to be successful.
Plan, implement, and measure your work to improve campaigns including launches, lead generation, pipeline, close rates, sales cycles, ASP, and awareness.

Qualifications:

4+ years of relevant B2B enterprise or vertical SaaS experience.
Experience entering new markets, and scaling products in those markets.
Fierce sense of ownership and accountability.
Strategic, data-driven thinker, with the ability to work both independently and cross-functionally.
Growth mindset - you are not afraid to think big and take on risks.
Willingness to roll up your sleeves.
A strong work ethic, and excitement about our mission.
Proven analytical skills, and ability to assess opportunities and make decisions on ROI/advantages of programs & investments.
Exceptional verbal and written communication skills and proven ability to write about technology and the tech landscape.
Comfortable in a fast-paced and changing environment.
BA/BS degree

Preferred Qualifications:

Public safety or public sector experience.

For US-based RolesAll applicants must be authorized to work for any US employer in the United States. Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time. Hiring is contingent upon candidates successfully passing a criminal background check. As part of the I-9 verification of authorization to work in the US, Locality Media participates in E-Verify.

Physical Demands and Work EnvironmentReasonable accommodation may be made to enable qualified employees and applicants to perform the essential functions as outlined above. If you require an accommodation during the interview process, please reach out to

at First Due First Due offers a comprehensive compensation and benefits package for eligible employees, including competitive pay, medical, dental, and vision coverage, FSA/HSA, 401(k), flexible PTO, a fully remote workplace, a technology stipend, opportunities for advancement, and other benefits and perks that sets our team apart. Visit to learn more.

If you are a resident of a state requiring wage transparency, please reach out to for a reasonable estimate of annual base compensation and any eligible incentive compensation. The actual compensation offered to successful candidates for roles may be higher or lower, based on non-discriminatory criteria including but not limited to relevant professional experience, geographic location, knowledge, skills, and abilities. This range will be reviewed on a regular basis.First Due is an equal opportunity employer. We do not discriminate in any aspect of employment on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other protected status or class. We are committed to promoting an environment of respect, acceptance, diversity and inclusivity, and equal opportunity. Discrimination and harassment of any type in any form will not be tolerated.

When you apply for a role at Locality Media, LLC d/b/a First Due, we collect personal information such as identifiers (e.g., name, email, phone number), professional and employment information, education information, and information you provide in your application materials. We use this information to evaluate your candidacy, communicate with you, and manage our recruiting process. We may share this information with our service providers who assist with recruiting and background screening. We do not sell or share applicant personal information for cross-context behavioral advertising. We retain applicant information in accordance with our data retention policies. California residents have rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA. For more information, please review our Candidate Privacy here.