Product Marketing - Manager / Senior Manager

Lifelancer

United States

Full Time

Posted 6 days ago

Job Title: Product Marketing - Manager / Senior Manager

Job Location: Raleigh, NC

Job Location Type: Remote

Job Contract Type: Full-time

Job Seniority Level:

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant cloud solutions that are significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth. The world of cloud software is evolving, and companies are increasingly demanding industry-specific cloud-based solutions.

You will be responsible for all messaging and assets to support demand generation, field enablement and customer marketing activity. This person will own and develop all qualitative and quantitative content and collaborate closely with global marketing, product strategy, product management, sales and professional services to drive Veeva’s growth and our customers' success.

What You'll Do

Contribute to annual product marketing plan in collaboration with field marketing.
Create go-to-market programs for new market segments and geographies
Develop product messaging to be used across all media and customer engagement channel
Lead global cross-functional launch and release marketing initiatives
Build product awareness through PR, article placements and social media
Create campaigns to communicate tailored messages to specific audiences
Lead release marketing activities
Create and maintain a library of sales tools, such as customer presentations and competitive materials
Contribute to key customer events and major industry conferences

Requirements

3+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
Strong project management skills with exceptional attention to detail
Proven ability to build relationships with other teams and across all levels
Exceptional written and oral communication skills
Fast learner, detail-oriented, and must enjoy fast-paced work environments
Bachelor's degree or equivalent work experience

Nice to Have

Proven success bringing innovative B2B offerings to market

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

Follow the application process and submit your resume.
Within 3 days, you will receive a link to a personality assessment administered by a third party.
Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
If moving to the interview stage, the process is as follows:
Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program

Compensation

Base pay: $75,000 - $150,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at .

This job is curated by Lifelancer.

Lifelancer is a talent-hiring platform in Life Sciences, Pharma and IT. The platform connects talent with opportunities in pharma, biotech, health sciences, healthtech and IT domains.

Please apply via Lifelancer platform to get connected to the application page and to find similar roles.

Originally posted on Himalayas

Product Marketing Manager

Thatch

United States

Full Time

Posted 7 days ago

About Thatch

For most people, health insurance is something that happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that works for them, and employers get predictable costs they can control.

It’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take real responsibility for what gets built, and are driven by doing work that matters.

About the role

For most people, health insurance happens to them: a plan chosen by someone else, with little room to fit their life. Thatch is changing that. We help companies give every employee a real healthcare budget instead of a one-size-fits-all plan, so people can choose the coverage and care that work for them, while employers get predictable costs they can control.

It’s a simple idea, but making it real means solving hard problems across healthcare, payments, and technology, and we’re just getting started. We look for people who like solving complex problems, use good judgment, and are comfortable working through ambiguity. People here care deeply about our customers, take responsibility for what gets built, and are driven by doing work that matters.

Marketing shapes how the world understands Thatch and why it matters. We turn complex healthcare products into clear, compelling stories that help employers and brokers understand our value and drive growth.

We're looking for a Product Marketing Manager to sharpen how we position Thatch and expand our presence in the mid-market and enterprise segments. You'll shape our go-to-market strategy, partner closely with Product, Sales, and Growth, and own the messaging, launches, and campaigns that drive adoption and revenue.

What you'll do

Own Thatch's positioning and messaging across employer and broker segments, with a focus on mid-market and enterprise growth.
Shape go-to-market strategy and lead product launches, aligning Product, Sales, and Growth around clear priorities and execution.
Build compelling narratives and enablement materials that help brokers and benefits consultants confidently recommend Thatch.
Lead quarterly segment-focused campaigns in partnership with Growth, translating customer insights into demand and revenue opportunities.
Develop competitive intelligence, customer research, and market insights to inform positioning and GTM decisions.
Measure how messaging performs across customer segments, sales conversations, and advisor channels, refining our approach based on results.
Influence cross-functional stakeholders, navigate competing priorities, and drive initiatives forward with a high degree of ownership.

What we're looking for

A strong background in B2B product marketing, with a track record of owning positioning, messaging, and go-to-market strategy for complex products.
Proven ability to develop and execute GTM strategies for mid-market or enterprise customers.
Strong commercial instincts and an understanding of how product marketing contributes to pipeline, adoption, and revenue.
A track record of building sales enablement programs and translating complex products into clear, differentiated messaging.
Ability to influence stakeholders and drive alignment across Product, Sales, and Marketing.
Excellent communication and storytelling skills, grounded in customer research and market insights.
Comfortable operating independently, balancing strategic thinking with hands-on execution in a fast-moving environment.

Experience that stands out

Healthcare, fintech, benefits, or another regulated industry.
Experience working with brokers, consultants, or partner-led distribution.
Marketing multi-sided products to different customer segments.
Customer research, win/loss analysis, and competitive intelligence.
Using AI to improve research, messaging, or marketing workflows.

What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

Initial conversation with a recruiter.
Hiring manager interview.
Live product marketing case study.
Conversations with members of the team.
Final conversation with our leadership team.

Estimated Compensation Range

$160,000—$210,000 USD