Product-Marketing, Go-To-Market-Strategy, B2B-Marketing Jobs

About Braavo

Braavo Capital has financed mobile app growth for more than ten years. We’ve deployed billions of dollars to hundreds of app companies through revenue-based products — App Store advance payouts, revenue-based financing, and structured credit — underwritten on our own direct integrations with the app stores, ad networks, payment processors, MMPs, and everything in between.

We’re in a phase of rapid expansion, with multiple lines of business and several new product rollouts coming through 2026 and early 2027. We’ve spent a lot of time building the products. We’re looking for someone senior enough to help shape how we take them to market — and hands-on enough to do the work.

The Role

You’ll own how Braavo’s products are positioned, explained, launched, and sold.

That starts with our existing products. Braavo has a broader range of financing options than most companies in our market, but that breadth only matters if a founder or CFO can quickly understand what each product does, when they should use it, and why Braavo is different.

It also means helping bring several new products to market. The products are already in motion; your job is to work with the people building, underwriting, and selling them to figure out the story, the customer, the launch, and what the sales team needs to take them to market successfully.

This is not a role where product hands a brief to marketing and waits for a campaign. You’ll need to get deep into the product, understand the economics behind it, talk to customers and prospects, pressure-test the positioning, and then actually build the materials.

You’ll work directly with our founder & CEO and closely with product, originations, underwriting, and operations.

What You’ll Own

Positioning and go-to-market

• Develop positioning and messaging for Braavo’s existing and upcoming products.

• Turn complex financing structures into language that a founder or CFO can understand quickly without oversimplifying what we do.

• Own go-to-market for new products, including target customer, use cases, messaging, competitive positioning, launch plans, and post-launch iteration.

• Make sure the way we describe Braavo is consistent across the website, sales process, product materials, and customer communications.

• Understand how competitors position themselves, where the market is moving, and where Braavo should be differentiated.

Sales and customer insight

• Give our origination team what they need to sell effectively: decks, one-pagers, case studies, FAQs, competitive materials, email language, and whatever else helps move a real conversation forward.

• Spend enough time with the sales process to understand what prospects are asking, where they get confused, and why we win or lose.

• Talk directly with customers and prospects. Learn what language resonates with them rather than assuming we already know.

• Bring those insights back to the product and leadership teams — especially where customer needs or competitive dynamics suggest we should change something.

Content

• Own the product-oriented content that supports the business: product pages, customer stories, launch materials, sales content, email campaigns, and educational content.

• Be a strong enough writer to create the first version yourself. You may work with designers, agencies, or other marketers, but you should not need a copywriter to explain the product for you.

What Success Looks Like

• Months 1–3. You understand Braavo’s products well enough to explain them clearly and have identified where our existing messaging and materials need to improve.

• Months 3–6. Our core products have sharper positioning, the sales team has materially better tools, and you’ve played a central role in bringing at least one new product to market.

• By month 12. Braavo has a repeatable product marketing function, clearer positioning across the portfolio, and a stronger feedback loop between customers, sales, product, and marketing.

Who We’re Looking For

Someone who likes getting into the details of a product and then figuring out how to make those details matter to a customer.

You should be equally comfortable talking through a financing product with the people who built it, interviewing a customer about why they used it, rewriting a webpage because the positioning isn’t quite right, and sitting with the sales team to understand why a prospect didn’t get it.

We’re less interested in someone who has spent their career managing large marketing programs from a distance. This role needs someone who can think strategically and still do the work.

Requirements

• 4+ years in product marketing, product, growth, or another role where you’ve had real ownership of how a B2B product is positioned and brought to market.

• Demonstrated experience launching new products or major product lines.

• Excellent writing. You can explain something complicated without making it sound complicated.

• Strong commercial instincts. You care about whether the positioning actually helps someone buy the product, not just whether the copy sounds good.

• Comfortable working directly with sales, product, leadership, and customers.

• Able to operate with a lot of autonomy.

• Curious enough to learn the economics of the mobile app industry and the financing products we provide.

Experience in fintech, specialty finance, B2B SaaS, mobile apps, gaming, or subscription businesses is useful, but not required.

Braavo + Great Apps

The role will be focused primarily on Braavo. That said, our team also works closely with Great Apps (), a business that grew out of Braavo and is building products around growth and monetization for subscription apps. For the right person, there may be opportunities to work with the Great Apps team on positioning, launches, and related product marketing initiatives as well.

Location and Structure

• Based in the United States or Europe. Remote.

• Reports directly to the founder & CEO.

Originally posted on Himalayas

Product Marketing Manager

AcuityMD is a software and data platform that accelerates access to medical technologies. We help MedTech companies understand how their products are used, why customers vary, and identify opportunities for physicians to better serve their patients. Each year, the FDA approves ~6,000 new medical devices. Our solution helps MedTech companies get these products to physicians more effectively so they can improve patient care with the latest technology. We're backed by Benchmark, Redpoint, ICONIQ Growth, and Ajax Health. We're a high-growth AI and Data company scaling rapidly.

As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management.

The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment.

Team Mission

Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology.

We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry.

Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.

Responsibilities

• Own AcuityMD’s go-to-market strategy for a product surface area in our platform
• Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
• Build high-quality sales-enablement assets that proactively position our sales team for success
• Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
• Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
• Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
• Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts

Your Profile

• 4+ years of B2B product marketing or similar experience, preferably within SaaS-focused B2B enterprise software, technology, or consulting companies
• A track record of owning go-to-market strategy for products/products suites/lines of business
• Strong business acumen with the ability to draw conclusions based on data
• Strong quantitative skills to construct customer ROI and price models
• Experience building competitive positioning and messaging for new products and features
• Experience building sales materials and marketing collateral/assets
• Ability to run educational and marketing campaigns for new technology
• Cross-functional collaboration experience with demonstrated ability to build relationships with other teams (Sales, Customer Success, Product) across all levels and lead without direct authority
• Excellent writing and presentation skills
• Ability to explain complex topics in simple terms
• Ability to manage deadlines and complexity and to think and problem solve analytically and creatively
• Strong project management skills with attention to detail
• Proven ability to excel in a dynamic, fast-paced environment
• Comfortable working virtually and independently

What Will Help You Stand Out:

• Experience owning pricing and packaging strategy for products and features
• Experience successfully positioning, messaging, or training on new products and features within a market
• Experience with product launches, customer marketing programs, sales enablement & training
• Healthcare and healthcare data experience
• Passion for technology and/or healthcare

AcuityMD is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, market data and may vary from the range provided. Base salary range: $140,000 - $190,000

You must have an eligible work permit in the USA to be considered for this position.

We Offer:

• Ground floor opportunity: Join a high-growth startup, backed by world-class investors across Enterprise SaaS and Medical Devices (Benchmark, Redpoint Ventures, and Ajax Health).
• Learning Budget: Reimbursements for relevant learning and up-skilling opportunities.
• Remote work: AcuityMD is committed to supporting full-remote flexibility for employees in the US. We provide a work-from-home stipend for all employees.
• Flexible PTO: Generous time off and flexible hours give you the freedom to do your best work.
• Paid Health, Dental, and Vision Plans: We offer 100% paid health, dental, and vision plans for all employees and 75% paid for our employees' dependents.
• Home Office Stipend: $1,000 to invest in remote office equipment and WiFi reimbursement.
• Optional Team Retreats: We meet in-person multiple times per year for co-working and social gatherings.
• Parental Leave: 8-16 weeks of fully-paid, flexible parental leave.

Who We Are:

The Company: We are builders, who are inspired by our mission to expand patient access to cutting-edge medical technologies. We value working collaboratively to solve hard problems for our customers with simple, innovative solutions. We push ourselves to learn with empathy. We foster an active culture of mentorship and inclusion, and we welcome new team members that share our values.

We're backed by Benchmark, Redpoint Ventures, Ajax Health, ICONIQ Growth and several other leading software and medical device investors. Since Acuity launched in 2020, we've brought on customers ranging from publicly traded Fortune 500 companies to innovative growth-stage companies and regional medical device distributors.

The Product: AcuityMD uses data and software to help teams collaborate around the complex relationships they have with the users of medical technologies: doctors. Our platform empowers medical technology companies to see how their products are used, understand why outcomes vary, and identify opportunities where physicians or sites of care can better serve their patients.

AcuityMD is an Equal Opportunity Employer

AcuityMD is seeking to create a diverse work environment because all teams are stronger with different perspectives and life experiences. We strongly encourage people of all backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of AcuityMD are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.

Originally posted on Himalayas