Product-Marketing-Director, Product-Marketing-Manager, Marketing-Director Jobs

The Role

What You'll Do

• Build and lead a global organization that delivers against marketing goals, with clearly defined roles, succession plans, and employee success strategies
• Develop and drive global marketing strategy and go-to-market execution for Veeva Safety, aligning marketing initiatives with business objectives and market opportunities
• Partner with product management and market strategy to develop differentiated positioning, messaging, and value propositions that resonate with safety operations, pharmacovigilance, and safety science leaders
• Lead global product launches and release marketing, translating product innovation into integrated campaigns that drive awareness, customer adoption, and growth
• Develop annual integrated marketing plans in partnership with field marketing teams, ensuring consistent global messaging while enabling regional execution
• Create thought leadership, customer advocacy, and sales enablement programs that strengthen Veeva’s leadership in pharmacovigilance
• Develop compelling marketing content—including customer stories, presentations, website content, videos, webinars, and sales tools—that supports every stage of the customer journey
• Partner with sales to improve customer engagement through effective messaging, competitive positioning, and sales enablement materials
• Collaborate across product, strategy, sales, services, and corporate marketing to ensure coordinated execution of global marketing initiatives
• Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption

Requirements

Progressive Experience: 10+ years of progressive experience in product marketing, solution marketing, or go-to-market strategy for complex B2B enterprise software or cloud solutions, including demonstrated success leading and building high-performing global product marketing teams
Product Marketing Leadership: Proven success developing product positioning, messaging, value propositions, and go-to-market strategies that differentiate products, drive customer adoption, and accelerate business growth. Experience leading product launches and release marketing from strategy through execution
Market & Customer Insights: Strong ability to synthesize customer needs, market trends, competitive intelligence, and product strategy into compelling marketing narratives and actionable go-to-market plans
Cross-functional Leadership: Proven ability to influence and build trusted partnerships across product management, market strategy, sales, services, customer success, corporate marketing, and executive leadership to align priorities and deliver business outcomes
Global Go-to-Market: Experience leading global product marketing initiatives in partnership with regional teams, balancing a consistent global strategy with localized execution
Content & Sales Enablement: Experience developing customer-facing content, thought leadership, sales enablement materials, customer stories, presentations, and digital content that support product launches and every stage of the customer journey
People Leadership: Experience leading, mentoring, and developing high-performing teams while fostering collaboration, accountability, and continuous improvement
Analytical Mindset: Experience measuring go-to-market performance, evaluating business impact, and using customer and market insights to continuously optimize strategy and execution
Communication & Presentation: Exceptional written, verbal, and presentation skills with the ability to communicate complex technical concepts through clear, compelling customer-focused messaging

Nice to Have

Experience marketing high-value solutions to the life sciences industry

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.
Follow the application process and submit your resume.
If moving to the interview stage, our process is as follows:
1. A conversation with the hiring manager
2. A personality assessment
3. A practical case exercise
4. A final conversation with our group's Senior Leader
Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program

Compensation

Base pay: $125,000 - $225,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Originally posted on Himalayas

Join us!

ScreenPal’s AI-enhanced video tools make it simple to create compelling videos and amplify your message. Our mission is to help people share their expertise—never replace it. With millions of users worldwide, ScreenPal is a leading SaaS platform empowering educators, trainers, and businesses to learn, teach, and communicate more effectively.

We’re a profitable, rapidly growing, privately held company with a virtual team and headquarters in Seattle, WA.

We take pride in delivering exceptional experiences and engaging customers around the globe. At ScreenPal, we build tools that are easy, intuitive, and fun—and our marketing team plays a vital role in bringing that mission to life.

About the role

We are seeking an outstanding Product Marketing Director who is ready to roll up their sleeves and drive the go-to-market strategy for our full product suite. This is a hands-on role where you will actively craft compelling product messaging, immerse yourself in customer insights, and build and execute programs that fuel adoption, engagement, and loyalty—particularly for an end-user–facing software application.

You excel at digging into customer needs, developing high-impact positioning, and partnering closely with cross-functional teams to turn strategy into action. You’re a storyteller, a strategic thinker, and a practical, hands-on marketer who thrives in a fast-paced, collaborative environment. You feel completely comfortable working directly in digital marketing tools—whether building campaigns, analyzing performance, or refining messaging—and you aren’t afraid to get into the details required to successfully market and grow an end-user software product.

What you will do:

Go-to-Market Leadership

• Develop GTM strategy, messaging, and positioning for new products and features across education, training, video marketing, and more.
• Lead cross-functional planning and execution for product launches and major marketing initiatives.
• Drive global product adoption for both B2C self-serve users and B2B Team Plans; recommend new growth opportunities and expansion strategies.

Demand Generation & Digital Marketing

• Utilize digital channels, virtual events, and webinars to generate demand and accelerate pipeline.
• Build and optimize self-serve acquisition funnels to increase signups, trials, and paid conversions.
• Lead integrated campaigns that generate high-quality leads with measurable ROI.
• Manage global digital programs including social media, email, and content marketing.

Customer Insights & Storytelling

• Continuously analyze customer needs, market trends, and product performance through both qualitative and quantitative methods.
• Develop story-driven content, customer narratives, and case studies that highlight the impact of our video, image, and collaboration solutions.
• Use video as a core communication medium—internally and externally.

Cross-Functional Alignment

• Partner closely with engineering, marketing, product, design, and customer support to ensure seamless GTM execution.
• Refine the customer journey and implement lifecycle marketing strategies across onboarding, activation, usage, and renewal.
• Build and manage a strong customer advocacy engine including testimonials, reviews, and evangelist programs.

Sales Enablement & Market Intelligence

• Equip B2B sales with GTM assets such as pitch decks, demo scripts, ROI models, and competitive battle cards.
• Maintain a clear understanding of the competitive landscape, market trends, and evolving customer pain points to inform product and packaging decisions.

Requirements

Must Have:

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of product marketing experience in SaaS (B2B and B2B2C strongly preferred).
• Expert experience marketing an end-user software product, with a deep understanding of how to drive adoption, engagement, and retention with prosumer audiences.
• Exceptional storytelling skills; strong writer and editor capable of producing high-quality content.
• Highly data-driven with experience optimizing programs to achieve company-level targets.
• Demonstrated success scaling product-led growth and demand generation programs.
• Strong data visualization skills and the ability to clearly communicate insights and business impact.
• Expertise with CRM systems for lead generation, nurturing, tracking, and reporting.
• Experience with web analytics, A/B testing, site authoring, email marketing, social media, CRM, and other marketing tools.
• Hands-on experience with content marketing, and lifecycle marketing.
• Creative thinker capable of developing compelling customer-facing narratives.

Nice to Have:

• Experience with inbound B2B and B2C marketing strategies.
• SaaS experience with free-to-paid conversion models.
• Understanding of the education and training markets.
• Passion for video as a communication and learning tool.
• Collaborative, flexible team player with a sense of humor.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home

Originally posted on Himalayas