Get the chrome extension Senior Director, Product Marketing
Rep Data
The Senior Director of Product Marketing owns how Rep Data brings everything it builds to market, from major platform launches to small feature releases, for both prospects and existing customers.
WHAT YOU WILL DO
Own go-to-market for every launch
- Build and run a tiered launch framework, so major platform moments and smaller feature releases each get the right level of attention & investment.
- Lead launches end to end, from positioning and pricing input through enablement, campaigns, customer communications, and post-launch results.
- Plan launches for both new prospects and existing customers, including adoption and expansion motions within the current base.
- Adapt launches and messaging for US and European markets, working with commercial leads in each region.
- Turn product capabilities and research expertise into clear positioning, messaging, and value propositions for each audience and buyer persona.
- Carry the company narrative into product-level stories, keeping the brand consistent as we bring several products together into one offering.
- Tell the story of our services and research partnership alongside the technology, because how we work with customers is an enormous part of what we sell.
- Build proof through customer stories, case studies, and research-led content, working closely with our research team.
- Work hand in hand with product managers on roadmap input, launch readiness, and packaging, bringing the voice of the market into product decisions.
- Partner with sales and customer success to understand what's winning, what's stalling, and what customers need to hear next.
- Collaborate with our research team to bring their expertise and insights into launches, content, and thought leadership.
- Create the tools sales and customer success rely on, like pitch decks, battlecards, demo narratives, objection handling, and onboarding materials.
- Run launch training in collaboration with the Commercial leaders and ongoing enablement so every seller can tell the story with confidence.
- Own competitive intelligence across both research platforms and data-quality providers, and keep the team current as the landscape shifts.
- Design and maintain a structured training curriculum for sales and customer success covering ongoing skill-building.
- Build a customers education program, including onboarding paths, live training, webinars and self-serve learning resources, that helps customers get value from our platform and services faster.
- Partner with the research team to bring research best practices and data-quality expertise into the curriculum.
- Update curriculum with every launch and measure impact through certifications, completion, seller ramp time, product adoption and customer feedback.
- Define success metrics for every launch, such as pipeline, win rates, adoption, and expansion, and report on results.
- Use win/loss analysis, customer feedback, and market research to keep sharpening positioning and priorities.
WHAT YOU BRING
- You have 10+ years of B2B marketing experience, with at least 5 years in product marketing at a SaaS or technology-enabled services company.
- You've led launches of every size, from company-defining platform releases to steady feature drops, and you can show the business results.
- You're a strong storyteller who can make technical and data-heavy products clear and compelling for both executives and practitioners.
- You understand how to market a mix of software and services, and you can explain the value of the people behind the product as well as the product itself.
- You've built sales enablement and competitive programs that sellers actually use.
- You're a natural partner to product managers, sellers, and subject-matter experts, and you earn trust without needing formal authority.
- You're comfortable as a player-coach. You set the strategy, write the first draft, and do the work.
- You've marketed to buyers in both the US and Europe, or you're eager to learn how messaging and buying behavior differ across those markets.
- You're organized and data-driven, and you can run several launches at once without losing the details.
- Experience in market research, consumer insights, survey or panel data, or data-quality and fraud prevention.
- Experience marketing a portfolio after an acquisition or consolidating several products into one unified offering.
- Experience building or scaling a product marketing function from the ground up.
WHAT WE OFFER
- Competitive base salary, plus opportunity for bonus program based on company and individual performance
- Employer subsidized medical, dental, and vision coverage
- Paid time off and paid holidays
- 401K plan and matching program
- Employee Assistance Program
- Work from home with reimbursements for work-related expenses
- Company-provided computer
- Paid volunteer program
- An opportunity to work with some of the best and brightest in the market research industry and drive large-scale innovation in "restech"
Originally posted on Himalayas
Director, Product Marketing & Go-to-Market
Really Great Reading
Are you ready to make a lasting impact on literacy?
At Really Great Reading, we are building a bright, diverse, and passionate team dedicated to leading the industry in improving literacy scores nationwide. With nearly two decades of leadership bringing the Science of Reading to thousands of schools, we design innovative products, training, and materials that transform how educators teach and how students learn. Here, we empower our team with the tools, support, and professional growth opportunities they need to thrive in a collaborative, forward-thinking environment—where your work truly makes a difference.
Why This Role Matters
Behind every successful product is a clear story about the problem it solves, the value it delivers, and why it matters to the people making the decision. At Really Great Reading, product marketing connects what we build to the educators and district leaders who choose it, while giving our sales teams the clarity and tools they need to bring those solutions to schools and students.
With a major new product launch ahead and a renewed focus on helping current customers get the full value of their programs, this role will shape how RGR brings products to market, communicates their value, and builds lasting customer relationships.
Success in this role means launches arrive on schedule with sales teams ready to sell, our positioning and messaging are clear and consistent, enablement is actively used in the field, and product marketing contributes measurably to pipeline, adoption, retention, and expansion.
The Role
The Director, Product Marketing & Go-to-Market is the commercial bridge between our products, our customers, and our sales teams.
You’ll lead go-to-market strategy and launches, positioning and messaging, pricing and packaging, sales enablement, and competitive and customer insight across RGR’s product portfolio. Working closely with Product, Sales, Partnerships, Customer Success, Research, and Curriculum, you’ll turn product strategy and market insight into plans the organization can execute. You’ll also lead and develop the Product Marketing Manager and partner across Marketing to bring those plans to market.
The ideal candidate can move comfortably between strategy and execution: equally comfortable shaping the positioning for a major product launch, joining a sales call to hear how that messaging lands with buyers, and turning customer, market, and performance insights into sharper positioning, stronger enablement, and better go-to-market decisions.
What You’ll Do
Go-to-Market Strategy & Product Launches
- Lead go-to-market planning for new products and major releases, aligning Product, Sales, Partnerships, and Customer Success on timing, readiness, and measures of success
- Own positioning and messaging across the product portfolio and ensure consistency across campaigns, sales materials, and customer communications
- Partner with Product and Finance on pricing and packaging decisions that are clear to buyers and easy for sales teams to communicate
- Define the evidence and customer stories needed to support product positioning, partnering with Research and Curriculum to substantiate claims
Sales Enablement & Commercial Partnership
- Build and lead the sales enablement program, including playbooks, battlecards, launch training, and an enablement calendar developed with Sales leadership
- Partner directly with Sales and field teams to understand buyer needs, strengthen messaging, and improve how RGR solutions are positioned
- Measure adoption and effectiveness of enablement resources and adjust based on field feedback and performance
Market & Customer Insight
- Lead competitive intelligence and win/loss practices that inform positioning, enablement, and product priorities
- Maintain a regular voice-of-customer practice with Customer Success to inform launch, retention, and expansion strategies
- Use AI-assisted research and analysis to improve the speed and depth of market and competitive insights while maintaining accuracy and sound judgment
Leadership & Performance
- Lead and develop the Product Marketing Manager
- Partner with Content, Marketing Operations, Design, and other cross-functional teams to bring programs to market
- Measure how product launches and product marketing initiatives contribute to pipeline, adoption, retention, and expansion
- Use performance results, customer insight, and field feedback to continuously improve go-to-market strategy
What You Bring
Required Qualifications
- Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience
- 8+ years of product marketing experience, including at least 3 years leading product launches or go-to-market programs
- Experience leading at least one major product launch end to end, from positioning through sales readiness and post-launch measurement
- Experience building a sales enablement program that achieved meaningful adoption, with a clear approach to measuring its impact
- Experience shaping pricing and packaging decisions
- Strong positioning, messaging, and writing skills for both buyers and sales teams
- Experience managing and developing at least one product marketer
- Experience working directly with Sales and field teams, including participating in customer calls and leading training
- Hands-on experience using AI tools for research, competitive analysis, or content development, with sound judgment around accuracy and appropriate use
- B2B experience with long, multi-stakeholder buying cycles
Preferred Qualifications
- K–12 education or EdTech experience, particularly selling to school districts
- Familiarity with the Science of Reading or literacy instruction
- Experience leading win/loss or voice-of-customer programs
- Experience developing customer marketing strategies that support retention and expansion
- Experience partnering with research or efficacy teams on evidence-based product claims
Physical Requirements
This is a fully remote role. Team members work primarily at a computer and regularly engage in video conferencing, document review, and digital collaboration. You must be able to work at a screen for extended periods, use standard input devices, and participate in virtual meetings.
Our Commitment to Diversity & Inclusion
Really Great Reading is an equal opportunity employer committed to building an inclusive, high-performing workplace that reflects the diverse students, educators, and communities we serve. We believe diverse perspectives strengthen innovation, improve learning outcomes, and advance educational equity nationwide.
All employment decisions are made without regard to race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Originally posted on Himalayas