Product Marketing Manager

LastPass

United States

Full Time

Posted about 19 hours ago

About LastPass
LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.

Curious about our products? Visit our website and try it free!

We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for a Product Marketing Manager:

In this role, you will own positioning, messaging, and field enablement, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected. As a staff-level Product Marketing Manager, you will also shape go-to-market strategy across our product portfolio.

About the team:

The Product Marketing team at LastPass sits at the intersection of product, sales, and brand — translating complex security and identity capabilities into clear, compelling narratives that move markets. We are a collaborative, curious group that moves quickly, sweats the details, and believes great marketing starts with a deep understanding of the customer.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will work closely with Product Management to shape positioning and launch strategy, with Sales Enablement to ensure the field is equipped to win, and with Brand and Creative to bring campaigns to life. You will also partner with Business Operations to track performance and inform how we prioritize marketing investment.

What are some of the exciting challenges you will be working on?

Define and own the positioning and messaging framework for LastPass products, ensuring clarity and differentiation across customer segments and channels
Lead go-to-market planning for product launches, coordinating with Product, Sales, and Brand to drive awareness, adoption, and revenue impact
Develop sales enablement materials — including battle cards, pitch decks, and competitive intelligence — that equip the field to engage buyers and win competitive deals
Partner with Brand and Creative to produce compelling content — case studies, thought leadership, and web copy — that supports demand generation and strengthens brand authority
Conduct customer and market research to surface insights that sharpen product positioning and influence roadmap prioritization
Use data-driven insights to refine product marketing strategy and demonstrate contribution to pipeline and growth

What does it take to work at LastPass?

Proven experience in product marketing, with a track record of owning end-to-end go-to-market strategies for B2B SaaS or technology products
Proven ability to translate complex technical capabilities into clear, compelling messaging that resonates with both technical buyers and business decision-makers
Strong analytical background, with proven experience using data and market research to inform positioning decisions and measure program effectiveness
Proven experience working cross-functionally, influencing stakeholders across Product, Sales, and Brand without direct authority
Proven ability to manage multiple priorities simultaneously in a fast-paced environment, staying organised and delivering quality work under tight deadlines

It's great, but not required:

Background in cybersecurity, identity, or access management — familiarity with the security landscape would accelerate time-to-impact in this role
Experience with competitive intelligence platforms or win/loss analysis programs, with the ability to translate findings into actionable field guidance

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range

$131,200—$150,000 USD

Why LastPass?

The leader in secure access
High-growth, collaborative environment with inclusive teams
Remote-first culture
Competitive compensation
Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
Parental leave
Comprehensive health coverage, including dependents
Home office setup support
LastPass Families free account for up to 5 members
Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
Peer-to-peer recognition through Motivosity
Employee Assistance Program for well-being support
Remote work stipend to support your home office needs
Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.

For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice.

Originally posted on Himalayas

Senior Product Marketing Manager

Ethena

United States

Full Time

Posted 28 days ago

Who we are

Hi there 👋 We’re Ethena, compliance training that customizes itself to you. Ethena combines top-rated training content with intelligent AI that builds and adapts training to reflect your company’s unique brand, roles, policies, and risks, so it feels like your team, whether that’s hard hats or virtual meetings. From auto-assigning courses based on HRIS data to transforming your policies into interactive training in minutes, Ethena helps People, Legal, and Compliance teams launch in days (not months) and cut learner seat time by up to 60% with adaptive learning paths. Ethena supports 1M+ learners across 2,000+ organizations, with a 93% learner approval rating and 96% customer renewal rate. Over the past several years, we’ve delivered consistent, durable growth, including 120%+ net dollar retention, 95%+ gross dollar retention, and strong enterprise expansion across industries. Ethena has become a go-to compliance partner for modern, global organizations.

Beyond training, Ethena unifies core compliance tools, Hotline & Case Management, Policy Bot, and Phishing Simulator, into a single platform, with built-in audit trails and compliance controls teams can trust.

Trusted by teams at companies like Genesco, Asana, Pinterest, and Synaptics, it’s a great time to join us.

How we work

We’re a team that values diversity in all its forms and loves adding new perspectives. We ask thoughtful questions, challenge assumptions, and build with empathy, for customers and for each other. We care about craft, we love feedback, and we take ownership. We also embrace humor (yes, the puns are real), because doing serious work doesn’t have to feel so serious.

Our workforce is fully remote, and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.

Who We're Looking For

At Ethena, we’re an AI platform that’s revolutionizing the Compliance space. Our product and engineering teams ship fast—really fast. Build cycles are shrinking, product offerings are expanding, and our roadmap evolves to meet the needs of a changing workplace.

That’s where you come in.

We’re looking for a Senior Product Marketing Manager to serve as the vital bridge between our Product team and the rest of the world. Reporting directly to our VP, Marketing, you will be the chief storyteller, positioning strategist, and launch maestro for everything we build.

You aren't just here to manage project boards or oversee strategy from a distance—you’re a hands-on builder who gets excited about translating complex product features into compelling, value-driven narratives, crisp pricing strategies, and customer-facing launch campaigns.

What You'll Do

1. Own Positioning, Messaging & Packaging

Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike.
Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows.
Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market.

2. Embed Deeply with Product

Be in the Room: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team.
Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production.

3. Drive Launches & Hands-On Execution

End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped.
Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly.
Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies.

What Makes a Great Candidate

AI-Forward Mindset & 'Vibe Coding' Aptitude: You natively incorporate AI into your workflow to scale your speed and output. Whether it’s using AI for messaging variations, building automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster.

Proven SaaS Product Marketing Background: You’ve taken complex B2B SaaS products and features to market successfully at the Senior or Lead level.

Scrappy, High-Velocity Execution: You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesn't freeze you; it excites you.

Proactive Translator & Embedded Collaborator: You don't wait for product notes to land in your inbox. You seek out engineering and product leads, ask the right questions, and synthesize complex technology into clear, human copy.

Player-Coach Mentality: You love high-level strategy, but you’re just as eager to write the email copy, film a video walkthrough, or rewrite a product page on the website.

Strong Cross-Functional Polish: You seamlessly align Sales, Support, CS, and Marketing, ensuring everyone speaks the same language at launch.

Sense of Humor & Curiosity: Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must.

At Ethena, we're committed to fair and equitable compensation. We carefully evaluate each candidate's skills and qualifications to provide our best possible offer upfront. Our no-negotiation policy ensures that our first offer is always our best offer, promoting pay equity throughout our organization.

Physical Demands

This is sedentary work that primarily involves sitting/standing in a home office environment.

Location

Ethena is a remote-first organization and is currently hiring candidates based in the United States.

We are not currently offering employer visa sponsorship for this role.

AI Usage in Interviews:

We’re big fans of AI and use it heavily in our day-to-day work. That said, to ensure fairness and accurate skill assessment, we do not allow the use of AI tools (including note takers, transcription tools, or recordings) during interviews. If you have questions or need accommodations, we’re happy to chat — just let us know.

Benefits

The benefits offered for this position can be found here. We provide unlimited PTO.

How to Apply

Applications for this position will be accepted via our job board. Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway, and give us both the chance to find out. We welcome you to read more about our approach to job descriptions by our Chief People Officer, Melanie Naranjo. Curious to know what it’s like to interview with us? Read more here.

Ethena is proud to be an Equal Opportunity Employer and is committed to a diverse and inclusive workplace. We believe that a successful organization is one that celebrates its employees for who they are, who they love, and the unique lens through which they experience the world. Ethena does not discriminate based on race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or other legally protected status. We understand that our differences make us better. They empower us to learn from each other, lean on each other, and create a product and community that models the behavior we hope to see in others.

Disclaimer: The salary, other compensation, and benefits information are accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.