Product-Marketing, B2B-Marketing, SaaS-Marketing Jobs

About the Company:

ArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, generate quotes faster, and close deals more efficiently.

We’re a remote-first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At ArcSite, every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.

About the Role:

As Product Marketing Manager, you’ll help connect ArcSite’s product, customers, and go-to-market strategy. You’ll own messaging and positioning for key product areas, lead go-to-market launches, support sales and self-serve conversion, and bring customer and market insights back to the Product and Marketing teams.

You’ll work closely with Product, Sales, Customer Success, and Marketing to understand our customers and competitive landscape, translate product capabilities into compelling customer value, and ensure we bring new products and features to market effectively.

This is a hands-on role for a product marketer who is comfortable taking ownership, working cross-functionally, and turning customer and market insights into clear positioning and actionable go-to-market plans.

Key Responsibilities:

• Own messaging and positioning: Develop clear, differentiated messaging and positioning for ArcSite’s core product, key capabilities, and new feature areas across self-serve and sales-assisted audiences.
• Lead go-to-market launches: Partner with Product, Marketing, Sales, and Engineering to plan and execute launches, including positioning, messaging, launch plans, customer communications, and success metrics.
• Build sales enablement: Create battlecards, pitch decks, FAQs, competitive materials, and other resources that help Sales effectively communicate ArcSite’s value.
• Support self-serve and PLG growth: Develop messaging and marketing programs that help users understand ArcSite’s value, adopt key capabilities, and move toward conversion.
• Understand our customers and buyers: Develop a strong understanding of ArcSite’s ICPs, buyer personas, workflows, pain points, and purchasing journeys across our core contractor and specialty-trade markets.
• Conduct customer and market research: Partner with Product, Sales, and Customer Success to gather customer insights, analyze market trends, and identify opportunities to improve positioning, messaging, and go-to-market strategy.
• Support pricing and packaging initiatives: Partner with Product, Sales, and Marketing to evaluate pricing and packaging opportunities using existing customer, product, and market data.
• Inform product strategy: Bring customer, market, competitive, and win/loss insights to Product to help inform prioritization and product decisions.
• Enable launches and adoption: Develop beta and launch programs, messaging, and supporting materials that help customers understand and adopt new capabilities.
• Measure and optimize: Track launch performance, product adoption, conversion, and other relevant KPIs to understand what is working and continuously improve our go-to-market approach.
• Close the feedback loop: Bring insights from customers, Sales, and market research back to Product and Marketing to improve both the product and how we bring it to market.

Requirements

• 4–6+ years in B2B SaaS product marketing or a similar product-focused marketing role.
• Experience developing product messaging, positioning, go-to-market plans, and sales enablement materials.
• Demonstrated ability to independently own projects and drive cross-functional initiatives from planning through execution.
• Strong customer and market research skills, with the ability to turn qualitative and quantitative insights into clear recommendations.
• Excellent writing, storytelling, presentation, and communication skills.
• Experience working closely with Product, Sales, Customer Success, and Marketing teams.
• Understanding of both self-serve/PLG and sales-assisted GTM motions, or the ability to quickly learn and adapt messaging across different buyer journeys.
• Strong analytical and strategic thinking skills, with the ability to use data to inform marketing and go-to-market decisions.

Nice to Have

• Experience in construction technology, home services, field service, or vertical SaaS.
• Experience supporting pricing and packaging initiatives.
• Experience developing or managing beta programs.
• Experience conducting competitive research, customer interviews, win/loss analysis, or market research.
• Experience working with enterprise sales teams and complex B2B buying processes.
• Familiarity with tools such as HubSpot, competitive intelligence platforms, product analytics tools, and sales enablement platforms.

Benefits

• Fully remote
• Unlimited PTO
• Medical, dental, and vision insurance
• 401K match
• $75 monthly wellness stipend

ArcSite is an equal opportunity employer and fosters an inclusive environment. We do not discriminate based on gender, race, ethnicity, orientation, creed, or other traits. We welcome people from diverse backgrounds and perspectives to apply to our positions.

Originally posted on Himalayas

Product Marketing Manager

The role

Motivity is looking for a Product Marketing Manager to own how our product is positioned, launched, and sold across a wide market, from solo BCBA-owned practices to national operators with 50+ locations and a formal procurement process.

This is our first dedicated product marketing hire. The role spans positioning and messaging, launch strategy, enablement, competitive intelligence, and customer insight, working closely with product, sales, and marketing to better communicate our unique approach and value we bring to the market.

The right person for this role is a strong writer who can turn a complex, regulated product into a sentence a busy clinic owner understands on the first read. They are comfortable owning scope and ambiguity, and they build positioning from direct customer conversations rather than from a spreadsheet.

What you’ll do

Positioning and messaging

• Own how Motivity is positioned across a wide range of buyers — from a solo BCBA owner with three learners to a national operator with 50+ locations. Turn what our product does into what it means for a Clinical Director versus a CFO versus the RBT using it in session.
• Build the category narrative for our move upmarket so enterprise buyers can answer questions about multi-site governance, audit readiness, and migration at scale.

Launches and go-to-market

• Own product launch strategy and execution end to end: the brief, the narrative, the sequencing, the channels, and the post-launch read on whether any of it worked. Turn the roadmap into external stories.
• Maintain the customer-facing changelog and the plain-language product source of truth that everything else (campaign copy, customer-facing decks, website, release comms) draws from.

Sales enablement

• Build the assets that move deals: one-pagers, pitch decks, demo scripts, solution briefs, competitive battlecards, talk tracks, and proof points.
• Collaborate and align with Sales and Product through internal launch training that makes sure what Sales says matches what Marketing publishes.

Competitive intelligence

• Own the competitive picture in ABA software and turn it into something our team can use. Our competitors range from entrenched all-in-one incumbents to point solutions for data collection and billing, and displacement conversations are a large share of how we win.
• Anticipate where competitors are heading, not just where they are. Sharpen our differentiation accordingly, including the honest version: where we're genuinely better, and where we need to acknowledge a gap and reframe.

Customer and market insight

• Own the working ICP and persona documentation that Sales prospects against and Marketing targets against, and keep it current (and usable) as the market moves.
• Collaborate with RevOps to run win/loss analysis and feed the patterns back into messaging, campaign strategy, and the roadmap. Identify which customers are seeing outsized results and worth building a story around.

What we’re looking for

• 3–5+ years in product marketing at a B2B SaaS/technology company, with launches you can walk us through: what you positioned, how you enabled the field, and what actually changed as a result.
• Strong writing. Much of this job is turning something complicated into a sentence a busy clinic owner understands on the first read.
• Proven experience working with AI tools to improve processes.
• Comfort owning ambiguity and sequencing your own work, as you’ll be the first person doing this job.
• Genuine interest in a domain with real regulatory and clinical weight (payer requirements, authorization utilization, documentation compliance, etc.)
• The instinct to talk to customers directly and often, rather than positioning from a spreadsheet.

Bonus points

• Experience in healthcare, behavioral health, ABA or autism services, EdTech, or another regulated, clinically-driven market.
• You're a BCBA, RBT, or have worked in or adjacent to ABA service delivery.
• Experience working directly with Product and Engineering teams.
• Experience marketing to both SMB and enterprise buyers within the same product, and the judgment to know those are not the same motion.
• Competitive or displacement-heavy market experience.

Originally posted on Himalayas