Senior Product Manager

Foodsmart

United States

Full Time

Posted 28 days ago

Foodsmart is the leading Foodcare platform in the U.S., built to deliver nutrition-driven healthcare at scale. Powered by a national network of Registered Dietitians, Foodsmart combines personalized clinical nutrition care, behavior change tools, and food benefits to improve member health outcomes while lowering healthcare costs.

Our platform is designed to foster healthier food choices, drive lasting behavior change, and deliver sustainable health outcomes. Through our highly personalized, digital platform, we guide more than 3 million members—including those in employer-sponsored health plans, regional and national Medicaid managed care organizations, Medicare Advantage plans, and commercial insurers—on a tailored journey to eating well while saving time and money.

Foodsmart seamlessly integrates dietary assessments and nutrition counseling with online food ordering and cost-effective meal planning for the entire family, optimizing ingredients both at home and on the go. We partner with national and regional retailers across the U.S., many of whom accept SNAP/EBT, making healthier food more accessible. Additionally, we assist members with SNAP enrollment and management, providing tangible access to nutritious food. In 2024, Foodsmart secured a $200 million investment from TPG’s Rise Fund, which supports entrepreneurs dedicated to achieving the United Nations’ Sustainable Development Goals. This investment helps us expand our reach, particularly to low-income workers who are disproportionately affected by diet-related diseases.

At Foodsmart, our mission is to make nutritious food accessible and affordable for everyone, regardless of economic status. We are committed to a set of core values that shape our culture and work environment:

👥 Customer First - You start with the member and work backwards.
🚀 Make It Happen - You act with urgency, use data, and hold high standards.
🤝 One Team - You collaborate with respect and commit as a group.

Whether you're a dietitian, a commercial leader, or a technologist, working at Foodsmart means being part of a team that is passionate, supportive, and driven by a shared purpose. Join us in transforming the way people access and enjoy healthy food.

About the Role:

Reporting to our Chief Product Officer, this Senior Product Manager will be responsible for driving Foodsmart’s member activation. Every outcome we deliver for our members and clients starts with that first visit. You will own the funnel from first outreach to first visit, including the messaging, the channels, and the incentive structure that motivate members to show up.

Your customers are our members and our clients, who depend on us to turn eligible lives into engaged ones. You’ll lead a cross-functional pod to build out the systems and capabilities to achieve this goal and will work closely with Marketing, Data, and Partnerships to find what moves members from “eligible” to “booked” to “showed up,” and to do it at a cost that scales. This role is ideal for a product manager who is as comfortable in a funnel dashboard and an experiment readout as they are in the details of a text-message delivery issue or a broken scheduling flow.

You will:

Lead the Activation Pod & Funnel

Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners with a clear mandate: increase the share of marketable members who complete a first visit

Own the Activation roadmap, from discovery through launch and iteration, including improvements and buildouts to key capabilities that drive activation (marketing tooling, sign-up / scheduling optimizations, incentive program structure)

Define and track funnel metrics from outreach to first visit (reach, booking, and show rates) by channel, client, and member segment

Run a disciplined experimentation program: clear hypotheses, fast readouts, and confident rollouts

Drive the incentive structure

Shape our member incentive strategy end to end: what we offer, to whom, when, and at what cost

Tie incentives to unit economics, including cost per activated member and the downstream impact on visits and client ROI

Test and tune incentive design within client, plan, and regulatory constraints

Shape Messaging & Channel Strategy

Shape messaging and strategy in partnership with marketing across all of our channels (calling, email, SMS, mobile, etc.)

Drive the technical enablement (deliverability, consent and opt-in logic, eligibility data, scheduling, and tracking) that lets our strategy evolve quickly

You are:

Metrics-driven and optimization-minded: you find the biggest drop-off, run the next test, and know signal from noise
A strong communicator who knows what will catch the attention of busy members and can clearly explain trade-offs to executives
Commercially minded: you understand cost per outcome and can defend an incentive on its return
Technical enough to be hands-on: you can read a data table, trace a bug, and talk through a delivery problem with an engineer
Empathetic toward members, many of whom are cost-conscious and navigating food insecurity

You have:

5+ years of product management experience, ideally in growth, activation, or lifecycle marketing
A track record of moving funnel metrics through experimentation
Hands-on experience with messaging channels (SMS, email, push) and working knowledge of consent and privacy requirements such as TCPA and HIPAA
Strong analytical skills and experience with analytical tooling

About our benefits and perks:

✅ Remote-First Company

✅ Unlimited PTO

✅ Flexible & remote location

✅ Healthcare Coverage (Medical, Dental, Vision)
✅ 401k & bonus

✅ Registered Dietitian Sessions

Foodsmart is an Equal Opportunity Employer. It is our firm policy to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin, citizenship status, religious creed, age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.

Originally posted on Himalayas

Senior Product Manager, Growth

PPLSI

United States

Full Time

Posted 29 days ago

Job Summary:

LegalShield exists to make legal help affordable and accessible. The Senior Product Manager, Growth owns the experiences that bring consumers to us and turn them into members. This is one of the most visible product roles in the company: you report to the CPO, partner daily with the CMO, and lead a dedicated squad of 4–5 engineers with embedded design across every product in our direct-to-consumer (D2C) channel.

Your biggest job is building our freemium portfolio: free, account-based, AI-powered experiences that deliver real value and upsell into subscriptions. Our first, a free document review experience, is live today, and free experiences are expected to be a growth lever for 2027. You will also be Marketing’s product partner for the website, landing pages, nurture journeys, consent management, and checkout. This is a 0→1 role for a builder who moves fast and likes autonomy.

Responsibilities:

What Success Looks Like

Key metrics to move: account generation, free-to-paid conversion, and on-site conversion

First 12 months: scale the document review experience, launch additional freemium experiences with clear upgrade paths, and run a high-velocity testing program that measurably moves all three metrics

Performance Outcomes

Freemium Product Experiences

Own the freemium strategy, roadmap, and results across all D2C products

Find, validate, and launch free experiences that capture users and convert them to paid subscriptions

Optimize the full free-user journey, from sign-up and activation to upgrade

Use AI wherever it makes the experience meaningfully better, partnering with Engineering and Legal/Compliance where it makes sense

Marketing Technology & Top of Funnel

Own the product roadmap for the website, landing pages, and checkout, prioritized by conversion impact

Work with Engineering (platform owners) and Marketing to put Segment, Iterable, and Ketch to work in nurture, lifecycle, and consent experiences

Make sure tracking and instrumentation give the business a reliable view of funnel performance

Experimentation & Data

Run A/B and multivariate testing at scale, with clear hypotheses, success criteria, and quick decisions

Do your own analysis in Google Analytics and Mixpanel, and combine it with user research to understand why users convert or don’t

Engagement & Collaboration

Partner closely with the CMO and Marketing teams (paid search, product marketing, retention) on goals and priorities, and say “not now” with data when needed

Lead agile delivery with your squad, and present strategy and results to the CPO, CMO, and leadership forums

Education, Knowledge, and Experience

Required

5–10 years in product management, including growth, acquisition, or conversion-focused work

Proven results owning high-traffic website, landing page, or checkout experiences

Experimentation at scale, with the statistical judgment to read results correctly

Hands-on experience with marketing technology platforms and the Google Analytics suite

Bachelor’s degree in a related field, or equivalent experience

Strongly Preferred

Freemium, free trial, or product-led growth experience converting free users to paid subscribers

Mixpanel, Segment, Ketch, and/or Iterable; consumer-facing AI products; D2C subscription businesses

What Sets the Right Candidate Apart

Self-starter who acts without waiting for permission, and decides quickly with imperfect information

True collaborator who builds trusted partnerships, especially with Marketing

Owner’s mindset focused on business outcomes, and motivated by our mission of accessible justice

FLSA Status

Exempt

Physical Requirements/ Work Environment

Employee must be able to sit or stand for long periods of time, with the physical ability to work at the computer or other sedentary tasks for long periods of time. Employee can conduct duties discreetly and impartially. If working remotely, employee is able to work in a space that allows them to effectively complete their job tasks, including having reliable internet connectivity and the ability to participate effectively while on phone and video calls. Employee has regular and predictable attendance and punctuality. Occasional travel may be required, which could be via airplane and/or motor vehicle, depending on location.

Additional Information:

Location: Remote – United States

Work Arrangement:This position is fully remote. Occasional travel to corporate offices or company events may be required based on business needs.

Department: Product Management

Employment Type: Full Time

FLSA: Exempt

Application deadline: This posting is anticipated to close on November 1, 2026

Compensation: $120,000 - $170,000

Benefits:

LegalShield offers eligible employees a comprehensive benefits package that includes medical, dental, and vision coverage; company-paid short-term disability and basic life and AD&D insurance; a 401(k) retirement plan with company match; paid time off, paid holidays, paid sick leave, and paid parental leave; and LegalShield and IDShield membership plans. Additional benefits may apply based on position and eligibility.

Other Compensation:

“In addition to base pay, this position is eligible for an quarterly bonus which is a percentage of base salary and based on company and individual performance. Incentive awards are discretionary and are not guaranteed.”

Location:

Remote Job Posting

Department:

9315 Product Management

Time Type:

Full time

Commitment to Equal Opportunity

PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.

If you require a reasonable accommodation to complete the application process, please contact Human Resources at: .