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Field Marketing Manager

Crosscountry Consulting

**
McLean, VA
Basic
Posted about 15 hours ago

By joining our rapidly growing Marketing practice, you will serve as a trusted partner to our clients. You’ll bring your first-hand experience, unique perspectives, and functional knowledge to deliver tailored integrated solutions that solve today's challenges and set the foundation for future success. With support from experienced leaders and a dedicated coach, you will join a collaborative community that invites you to contribute beyond the scope of client delivery.

What You'll Do:
  • Support a wide range of Marketing projects, spanning multi-channel marketing programs, national campaign execution, and event strategy and execution.
  • Contribute knowledge and best practices related to critical business processes such as market planning, campaign execution, event strategy, and performance measurement.
  • Provide insights to clients, sharing industry-leading practices and guiding them to optimal solutions.
  • Oversee project administration activities, encompassing project setup, planning, budgeting, account management, and billing, ensuring smooth project completion.
  • Proactively monitor industry trends and articulate their potential impact on clients.
  • Contribute to developing and implementing firm-approved, AI-enabled solutions for clients, in accordance with company policies on data protection, intellectual property, and professional standards.
  • Stay informed about emerging AI tools and techniques and collaborate with firm leadership to identify compliant opportunities to enhance client solutions and internal processes.
  • Mentor team members through coaching, regular ongoing feedback, and annual performance reviews, and actively support project teams in resolving complex issues.
  • Build and nurture strong client relationships, serving as a trusted advisor who understands their business needs, identifies opportunities for new business, and delivers high-quality service.
  • Play an active role in attracting, interviewing, hiring, and retaining top talent.
  • Build strong relationships with practice and market leaders, serving as a strategic business partner and contributing creative ideas and marketing best practices.
  • Develop and execute tailored multi-channel marketing plans aligned with the firm’s overall marketing and communications strategy and market business priorities.
  • Grow brand awareness through local publications, associations, community organizations, social media, and other relevant channels.
  • Lead local execution of national campaigns, partnering with market leadership to identify target accounts and measure and report on results.
  • Partner with practice leaders to identify priority clients and prospects and develop local programs that support pipeline and cross-selling goals.
  • Manage market and event budgets and facilitate planning discussions with local leaders and stakeholders, including reporting on budget and results.
  • Coordinate with the other Field Marketing Manager to ensure consistency across markets, share best practices, and provide coverage as needed.
  • Own signature and high-touch events from planning through day-of delivery, including audience strategy, targeted invite lists, outreach, follow-up, and coordination with supporting teams.
  • Track and report campaign and event results, including attendance, engagement, and pipeline influenced, using HubSpot and Salesforce, and apply insights to future programs.
  • Maintain event templates, checklists, and guidance and coach market points of contact to support successful local events.
What You'll Bring:
  • 7+ years of experience in multi-channel B2B marketing planning and execution, with demonstrated ownership of multi-market portfolios, preferably in professional services or finance and accounting.
  • In-depth knowledge of multi-channel marketing, field marketing, campaign execution, and event strategy.
  • Demonstrated experience working with stakeholders to execute national campaigns locally and support account-based, pipeline-focused, and brand-awareness programs.
  • Prior experience using HubSpot and Salesforce.
  • Experience mentoring and developing junior team members.
  • Consistent success in building and developing strong client relationships.
  • Comfort with AI: Demonstrated ability to responsibly explore and adopt firm-approved AI tools to enhance productivity and innovation.
  • Continuous Learning Mindset: Openness to learning and applying emerging technologies, including AI and automation, in alignment with firm policies and client standards.
  • Ability to travel on a limited basis to assigned markets and events.
  • Qualifications:

    • Bachelor’s degree in Marketing or a related field from an accredited university.

Chief of Staff: AI & Data Transformation & Analytics

Crosscountry Consulting

**
McLean, VA
Basic
Posted about 1 month ago
From the beginning, our goal was to establish an advisory firm that stands apart from the rest – one that is grounded in our Core Values and dedicated to creating a positive experience not just for our clients, but for our people too. We firmly believe in the strength of collaboration, enthusiasm, generosity, and perseverance as the driving forces behind our success. With advisory solutions spanning accounting and risk, technology-enabled transformation, and transactions, we partner with our clients to solve today’s challenges and deliver present and future value.

Our commitment to our people has earned us numerous awards including Inc5000's Fastest Growing Companies and Glassdoor's Best Places to Work. Explore what our employees have to say about our unique culture by clicking here.

Position Overview:

You will apply your strategic and operational skills as Chief of Staff to the AI and DT&A Practice Leader. This role sits at the intersection of go-to-market execution, internal AI enablement, firm governance, and operating discipline — responsible for enabling the Practice Leader to operate at their highest level while ensuring the AI & DT&A Practice runs with consistent rhythm and strategic clarity. You should be passionate about AI strategy, business operations, and the role technology plays in transforming professional services. This is an ideal opportunity for a high-caliber operator to grow in a fast-paced, innovation-led environment.

What You’ll Do: Serve as a Trusted Partner to the Practice Leader

The central dimension of this role is serving as a fully aligned strategic partner to the Head of AI & DT&A. The Practice Leader builds — you run. Your success is measured by the Practice Leader's ability to say they cannot operate effectively without your partnership, and by the AI Lab's ability to operate with consistent, well-understood rhythm.

Practice Leader Capacity Extender

  • Drive and support strategic initiatives across the AI Lab and DT&A Practice, coordinating with the National Service Line and AI Lab team leaders.
  • Own agendas, materials, and facilitation for weekly, monthly, and quarterly leadership forums.
  • Operating Discipline

  • Own the leadership operating rhythm — meeting cadences, follow-through, and initiative accountability.
  • Translate priorities into structured plans with clear owners and timelines, ensuring execution stays aligned with firmwide strategy.
  • AI Go-to-Market Execution

  • Serve as the connective tissue between the Practice Leader, Marketing, and BD. Drive AI-specific commercial strategy, pipeline hygiene, and GTM Champion engagement across service lines.
  • AI Strategy, Investment & Governance

  • Steward the firm's AI investment. Own the governance model for use case intake, prioritization, and production deployment, and ensure AI spend is visible, well-forecasted, and tied to measurable output.
  • FP&A Partnership

  • Accelerate the maturity of the financial operating model for the AI Lab and DT&A Practice, enabling the Practice Leader to use data to drive decisions rather than backward-looking reviews.
  • Core Responsibilities:

    Business Strategy & Governance

  • Develop the AI and DT&A market strategy in partnership with the Practice Leader and Service line leaders to drive growth, profitability, and performance; hold leadership accountable for moving strategy forward

  • Design and own the Lab's AI governance model end to end — use case intake, sizing and scoring, Steer Co prioritization, and production deployment

  • Financial Planning & Analysis

  • Partner with FP&A to set annual budgets and goals, establish KPIs, review key metrics, and translate financial reporting into recommended actions

  • Lab Operations & Process Improvement

  • Own and run the Lab's operating calendar and leadership meeting rhythm, with clear owners, timelines, and follow-through

  • Identify people, process, and operational pain points across the practice, and develop strategies to improve and scale them

  • Go-to-Market & Revenue Enablement

  • Lead AI GTM Champion calls and channel management; drive pipeline hygiene and own GTM collateral libraries

  • Track and report on weekly pipeline, won work, revenue, and AI consent metrics; escalate as needed

  • Represent AI on the firm-level Strategic Pricing initiative, leading firmwide comms and the change cascade for AI pricing

  • Communications & Change Management

  • Develop and execute a communications plan for the AI DT&A Practice; partner with firmwide Communications, Marketing, and Operations to ensure alignment with firm-wide strategy and messaging across townhalls, AI videos, Field Guides, website updates, and market events

  • Work with Operations and practice leadership to execute key change management initiatives, ensuring updates cascade top-down

  • Prepare and support materials for SteerCo, Board, Partner meetings, firm townhalls, and Practice Leader calls; attend and present where appropriate

  • Leadership Relationships & Team Development

  • Build strong relationships with key business and functional leaders across the practice and the broader firm

  • May manage and develop direct reports as the team continues to grow; coach and mentor team members with a goal of developing and retaining talent at CrossCountry

  • Key Indicators of Success:
  • You have established yourself as a trusted strategic partner and proxy to the Head of AI and DT&A Practice Leader
  • Consistent, disciplined operating rhythm is maintained across the team, meetings are purposeful, decisions get made, and nothing falls through the cracks
  • Strategic initiatives are executed — not just planned
  • The team is able to spend more time on high-value work (sales, delivery, innovation) because operations run smoothly
  • You have displayed a high level of confidentiality and professional maturity
  • What You'll Bring:
  • Minimum 8–10 years of experience in management consulting, strategy, or a chief of staff / TMO-type role
  • Deep fluency in AI — not as a developer, but as a strategist and operator who can translate between business needs and AI capabilities
  • Proven track record running complex, multi-stakeholder programs at the firm or practice level
  • High-quality professional presentation skills, including excellent writing and executive communication; comfortable presenting to boards, partners, and C-suite
  • Ability to operate independently without close supervision; proactively identifies challenges and recommends solutions
  • Strong command of priorities and deadlines; highly organized with the ability to zoom out to strategy and zoom in to execution
  • Bachelor's degree (or higher)
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    Benefits Summary
    The CrossCountry total rewards package includes comprehensive healthcare options, including medical, dental, and vision coverage; flexible spending accounts; and a 401(k) with company matching. Additionally, employees can take advantage of generous parental and maternity leave policies, technology stipends, and wellness reimbursement programs, all designed to support both professional growth and personal well-being. For detailed information about benefits at CrossCountry, please visit our dedicated benefits site: https://www.crosscountry-consulting.com/careers/benefits/.

    Equal Employment Opportunity (EEO)
    CrossCountry provides equal employment opportunities (EEO) to all employees and applicants for employment and believes that respect and fair treatment are critical to creating a productive and inclusive workplace. 

    As an equal opportunity employer, CrossCountry is fully committed to comply with all federal, state, and local laws and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, pregnancy, genetics, sexual orientation, veteran status, gender identity or expression or any other protected characteristic. The company also complies with pay transparency and labor laws applicable to all terms and conditions of employment.
      

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