Senior Graphic Designer

Job Description

We are seeking a highly skilled and forward-thinking Senior Graphic Designer to lead creative execution across both our consumer-facing (B2C) and wholesale/partner-facing (B2B) channels. In the fast-paced grocery retail environment, you will be responsible for bringing our brand to life—from weekly shopper campaigns and in-store signage to corporate pitch decks and vendor partnership collateral. You know how to design a high-converting consumer grocery ad as well as a polished, data-driven B2B vendor presentation. 

Responsibilities:

• Architects and directs the development of scalable, modular design systems and master templates to ensure long-term cross-functional scalability.
• Audits creative workflows to identify bottlenecks, implementing file automation and sophisticated toolsets to improve departmental efficiency.
• Leads design reviews with senior stakeholders to build consensus on systematic design approaches and project feasibility.
• Serves as the primary SME for internal discovery and external vendor production, ensuring all deliverables meet rigorous technical and systemic standards.
• Establishes and enforces departmental standards for visual hierarchy through formal peer reviews and technical audits.
• Mentors junior and mid-level designers on design craft, technical execution, and system-level thinking, providing hands-on guidance to solve complex conceptual problems.
• Act as a power user of Figma, leveraging components, auto-layout, and variables to build scalable, robust design systems. Embrace and integrate Figma AI platforms and other generative AI tools to accelerate ideation, asset generation, and versioning.
• Proactively identify bottlenecks in the creative pipeline and implement automation strategies (e.g., automated resizing workflows, dynamic template generation) to improve team efficiency.
• Completely comfortable working alongside and directing offshore service teams, ensuring clear communication, precise handoffs, and maintained quality standards across time zones.
• Develop premium B2B collateral for our wholesale partners, local suppliers, and corporate stakeholders, including pitch decks, media kits, and annual reports. Create co-branded materials for brand-partnership campaigns (e.g., CPG brand collaborations). Design high-impact in-store and tradeshow marketing materials, such as point-of-sale (POS) displays, booths, and endcap signage.
• Basic knowledge of animation and motion graphics (e.g., Adobe After Effects, Figma prototyping, or similar tools) to create lightweight GIFs, UI micro-interactions, and engaging social video assets.