Global Marketing Automation Senior Analyst

## Global Marketing Automation Senior Analyst at UPS At UPS, we believe in moving our world forward by delivering what matters. We are a Fortune Global 500 organization with a rich history dating back to 1907 when two teenagers started with a $100 loan in a Seattle basement. Today, we operate in more than 220 countries and territories with over 500,000 UPSers worldwide. We are looking for a **Global Marketing Automation Senior Analyst** to join our team in Atlanta, Georgia. This is a permanent, full-time position that requires commuting to the office in Atlanta. ### What You'll Do You will be at the heart of our data-driven marketing automation efforts, collaborating with internal and external teams around the globe. Your primary responsibility is the hands-on technical development, execution, reporting, analysis, and optimization of marketing automation strategies and programs at scale. You will work closely with cross-functional teams to design and execute campaigns that are compliant, personalized, and effective. - Provide subject matter expertise on marketing automation strategies to achieve business goals, drive customer engagement, and generate revenue through a multi-channel, data-driven approach. - Leverage customer data, technology platforms, and growth marketing processes to meet campaign objectives while ensuring compliance. - Evaluate campaign effectiveness and proactively recommend optimizations. - Direct vendors to maximize investment and maintain best practices through external benchmarking and industry events. - Collaborate on audience strategy, campaign strategy, journey strategy, and measurement plans. - Conduct large-scale analysis (millions of records) using multiple data sources to derive insights and make data-driven recommendations. - Create all aspects of marketing automation campaigns globally using tools like Marketo, Salesforce Marketing Cloud, Eloqua, HubSpot, or Acoustic Connect, along with Databricks and other technologies. - Build highly personalized emails, landing pages, forms, and sales alerts; write workflow logic and custom scripts; manage audience segmentation, scoring, data routing, and compliance. - Perform thorough QA testing, campaign deployment, and reporting/dashboard creation. - Troubleshoot technical issues and implement efficiency improvements. - Manage timelines, milestones, and budgets to ensure on-time, on-scope delivery. - Present findings to leadership and stakeholders. - Contribute to the configuration and management of marketing automation tools, data integration, and data health. - Act as a subject matter expert in the Marketing Automation Center of Excellence, providing training and guidance on best practices, compliance, data, and technology. ### What We're Looking For To succeed in this role, you should have a strong background in marketing automation, data analysis, and technology. You must be based in or willing to relocate to Atlanta, Georgia. UPS will not sponsor a visa for this position. • *Qualifications** - Knowledge of marketing automation strategies, best practices, and email/data privacy compliance. - Experience working with marketing automation tools or an email service provider (Marketo preferred; Salesforce Marketing Cloud, Eloqua, HubSpot, Acoustic Connect also accepted). - Strong data and analytical skills, including the ability to query, analyze, and derive insights from large datasets (millions of records) from multiple sources. - Bachelor's degree (or internationally comparable degree) required. • *Preferences (not required but highly valued)** - Expertise in Microsoft SQL, Python, and Databricks. - Experience with HTML, CSS, JavaScript, Adobe Analytics, and website content management. - Experience with APIs and hands-on use of programs like Postman or Insomnia. - Master's degree. ### Why UPS? UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, veteran status, disability, age, sexual orientation, gender identity, or any other characteristic protected by law. Our culture is built on skill, passion, and the drive to lead—whether yourself or teams. Join us and become part of a team that helps you become better every day. Last day to apply internally: September 18, 2026. --- _This job was found on [bandana.com](https://www.bandana.com/?utm_source=jd_attribution&utm_medium=repost)_