Director of Retail Sales

Job Description

We are seeking a Director of Retail Sales to set the sales strategy for Lakeshore’s retail stores. This role is a fit for an experienced multi-unit retail sales leader who brings analytical rigor, sets direction with confidence and holds every program to measurable results. Partnering directly with our Vice President of Stores, you’ll review sales and customer data from across Lakeshore, pinpoint the biggest opportunities, and turn them into plans that drive customer retention, revenue growth, and support institutional sales for the Retail Sales Division. 

Your strategy comes to life through our Retail Territory Managers, who put it into action with Store Managers in every location. You’ll set clear priorities, evolve our selling standards as the business grows and measure what’s working, keeping cross-functional partners aligned along the way. 

A day on the job looks like this: 

• Driving the retail sales strategy with the Vice President of Stores, reviewing sales, transactions, UPT, AOV and customer data to identify the biggest opportunities and set clear priorities for each period 
• Strategic partner who assists in setting and adjusting the annual retail sales plan and rolling forecast, defining recovery plans for opportunity stores and bringing executive leadership clear and actionable recommendations 
• Leading chain-wide selling programs, from customer outreach and educator partnerships to community events and loyalty, and holding each one to measurable results 
• Evolving the Lakeshore selling model and standards as the business grows, and keeping the playbooks and tools Territory Managers and Store Managers rely on current and effective 
• Leading the retail B2B and outreach strategy across educator, school, childcare and community segments, and connecting stores with our sales teams so leads and opportunities move smoothly between channels