Marketing Programs Sr. Specialist

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com . Overview of Job Function: The Senior Specialist will own marketing programs end-to-end, executing a wide range of tactics including ABM nurture, intent-based programs, email marketing, content campaigns, webinars, and support field events/tradeshows and social campaigns. The role will work closely with content and operations to support and optimize BD outbound. This job requires strong cross-functional collaboration with teams including Content, Marketing Operations, GTM, Business Development, Events, Digital, and Sales to bring campaigns to life and ensure measurable impact. Principal Duties and Essential Responsibilities: • Program Planning and Execution • Execute integrated marketing programs aligned with campaign strategy and business objectives set by the Marketing Campaigns team • Support development of program plans, timelines, and deliverables across multiple concurrent campaigns • Ensure alignment across stakeholders and maintain clear communication throughout program lifecycle • Program Execution & Management • Own end-to-end execution of marketing programs, with tactics including: • CABM nurture programs for mid to late-stage opportunities •